Brand Launch
Kerrygold Launches Global 'Make It Gold' Brand Platform
The move unifies butter and cheese under one creative platform — a signal for buyers and operators tracking how ingredi…
Brand Launch 381 stories
Brand Launch
Popeyes Moves Biscuit Mix Into Grocery as CPG Lane Widens
The QSR brand is converting menu equity into retail revenue — a playbook more restaurant brands are running as foot-tra…
Brand Launch
Makers Nutrition Cuts Per-Unit Costs for Brands Launching New SKUs
Limited-time credits lower the cost floor on new product development — useful intelligence for hotel wellness brands, F…
Brand Launch
LOUISIANA FISH FRY CREATES THE BAYOU BEAT SHORTY SHAKER WITH TROMBONE SHORTY TO BRING THE RHYTHM OF NEW ORLEANS TO KITCHENS NATIONWIDE
Louisiana Fish Fry launches Bayou Beat Shorty Shaker, an all-purpose seafood seasoning created with Grammy-winning musi…
Brand Launch
As U.S. Trends Away From Alcohol, Ferris Wheel Offers Unique Alternative for Consumers
Ferris Wheel launches kanna-based products targeting consumers seeking mood elevation without alcohol as U.S. drinking …
Brand Launch
PopCorners Protein: PepsiCo Bets on Snack-Aisle Protein Trend
Three new flavors, a corrected rollout, and a clear read on where PepsiCo thinks the better-for-you snack shelf is head…
Brand Launch
bibigo Activates Live Culinary Brand at PGA Tour's CJ CUP
Chef collaborations and curated concessions at a PGA Tour stop signal a maturing sports-sponsorship playbook for ethnic…
Brand Launch
Hershey's Bets on Pulisic With Limited-Edition Co-Brand Launch
Athlete co-branding in confectionery is accelerating ahead of the 2026 World Cup cycle. Operators and retail buyers sho…
Brand Launch
Whataburger Bets on Hot Honey Crisp for Summer LTO Push
Sweet-heat is no longer a trend — it's a menu expectation. Here's how Whataburger's summer LTO fits the broader flavor-…
Brand Launch
OSULLOC Launches Functional Matcha Line in U.S. Retail Push
Korea's top premium tea brand tests U.S. appetite for fortified matcha. Retail buyers and foodservice operators should …
Brand Launch
Nature's Own Cuts 38% of Ingredients, Taps Cena for Retail Push
The No. 1 loaf bread brand's full-portfolio reformulation and celebrity 'Breaducator' campaign signals where clean-labe…
Brand Launch
BJ's Brewhouse Ties Seasonal IPA Launch to Soccer Tournament
Tying a limited-time beer release to a global sports event is a textbook occasion-based launch play — and BJ's is betti…