Brand Launch
As U.S. Trends Away From Alcohol, Ferris Wheel Offers Unique Alternative for Consumers
Ferris Wheel launches kanna-based products targeting consumers seeking mood elevation without alcohol as U.S. drinking …
Brand Launch 389 stories
Brand Launch
PopCorners Protein: PepsiCo Bets on Snack-Aisle Protein Trend
Three new flavors, a corrected rollout, and a clear read on where PepsiCo thinks the better-for-you snack shelf is head…
Brand Launch
bibigo Activates Live Culinary Brand at PGA Tour's CJ CUP
Chef collaborations and curated concessions at a PGA Tour stop signal a maturing sports-sponsorship playbook for ethnic…
Brand Launch
Hershey's Bets on Pulisic With Limited-Edition Co-Brand Launch
Athlete co-branding in confectionery is accelerating ahead of the 2026 World Cup cycle. Operators and retail buyers sho…
Brand Launch
Whataburger Bets on Hot Honey Crisp for Summer LTO Push
Sweet-heat is no longer a trend — it's a menu expectation. Here's how Whataburger's summer LTO fits the broader flavor-…
Brand Launch
OSULLOC Launches Functional Matcha Line in U.S. Retail Push
Korea's top premium tea brand tests U.S. appetite for fortified matcha. Retail buyers and foodservice operators should …
Brand Launch
Nature's Own Cuts 38% of Ingredients, Taps Cena for Retail Push
The No. 1 loaf bread brand's full-portfolio reformulation and celebrity 'Breaducator' campaign signals where clean-labe…
Brand Launch
BJ's Brewhouse Ties Seasonal IPA Launch to Soccer Tournament
Tying a limited-time beer release to a global sports event is a textbook occasion-based launch play — and BJ's is betti…
Brand Launch
French's Rides Minions IP Into a Limited-Edition Retail Push
For buyers and foodservice operators, the move is a textbook licensed-IP retail activation — and a signal that McCormic…
Brand Launch
Sahlen's Launches Limited Hot Dog SKU for America's 250th
The Buffalo-based packer's seasonal play signals how regional meat brands are using national moments to push limited SK…
Brand Launch
Four Branches Bourbon Drops 1,776-Bottle Liberty Reserve
A veteran-founded Kentucky distillery uses America's 250th as a brand-launch lever. Scarcity mechanics and patriotic po…
Brand Launch
Bucked Up Seasonal Launch Tests Limited-SKU RTD Strategy
Three flavors across five formulas — plus one RTD anchor SKU — is a disciplined launch architecture worth watching if y…