Brand Launch
Cheez-It Turns Mall Food Court Into a Brand Launch Lab
Cheez-It's Westfield Topanga pop-up with Chain signals how CPG brands are using short-term foodservice residencies to g…
Brand Launch 378 stories
Brand Launch
Grenade Enters U.S. With GNC, Vitamin Shoppe Launch
Grenade's U.S. entry targets a protein bar segment growing at four times the rate of total protein snacks, opening with…
Brand Launch
Vitamin Shoppe Reshapes Merchandising for Wellness Growth
The Vitamin Shoppe's internal promotion of Jack Gayton reshapes its buying and brand-partnership structure across suppl…
Brand Launch
Kurly Brings Chef-Backed Frozen Udon Into U.S. Retail
Kurly's U.S. retail expansion pairs a Seoul cult noodle house with Asian grocery chains, signaling a repeatable model f…
Brand Launch
Reese's Taps The Nitro Bar for Fall LTO Coffee Push
Reese's Pumpkins PB Whip Latte hits Nitro Bar locations September 18–20, with a NYC pop-up on September 14–15 — a tight…
Brand Launch
Scott & Jon's Hits 1,000+ Food Lion Doors in Southeast Push
Scott & Jon's frozen seafood meals enter Food Lion's full chain as the brand posts 15.0% dollar-sales growth against a …
Brand Launch
Bucked Up Drops Limited Orange Cream Across Six SKUs
Bucked Up's seasonal Hunt: Orange Cream rollout spans its full pre-workout portfolio plus a 16 fl oz zero-sugar RTD, si…
Brand Launch
Big Chicken Opens in Beverly as JBMM Scales MA Franchise
Big Chicken's Beverly unit is JBMM Hospitality's second Massachusetts location, built on a Wrentham pop-up that convert…
Brand Launch
Cup Noodles x Dash Bundle Targets College Move-In Commerce
Nissin Foods and Dash are co-selling a limited-edition dorm survival kit via TikTok Shop and direct web, pairing instan…
Brand Launch
Day Out Snacks Tests Fall LTO Strategy via DTC-Only Drop
Day Out Snacks is using a tightly controlled DTC and Amazon window to stress-test two fall SKUs — Apple Pie and Pumpkin…
Brand Launch
Compoveda Tequila Launches Corporate Gift Line for Holiday
Compoveda Tequila's three-SKU holiday gifting lineup uses custom engraving and curated tasting sets to court corporate …
Brand Launch
Bumble Bee Taps TikTok Creator for Snackers Brand Push
Bumble Bee Seafoods is activating a TikTok-native food creator to accelerate retail velocity for its single-serve Snack…