Brand Launch
Arm & Hammer Bets on Limited-Edition Pack to Drive Retail Lift
Arm & Hammer Baking Soda is activating a limited-edition co-branded package with LEGOLAND Resorts through December 31, …
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Brand Launch
Smirnoff Ice Taps Creator Talent for Holiday Brand Campaign
Smirnoff Ice's multi-phase creator partnership with Brittany Broski — spanning Halloween, a live event, and holiday dro…
Brand Launch
Taco Bell Takes Global Taco Day Cross-Border With Duolingo
Taco Bell's Global Taco Day rollout across the U.S., Canada, Australia, China, India, Spain, and the UK demonstrates ho…
Brand Launch
Disaronno Relaunches U.S. Bottle to Drive On-Premise Velocity
Disaronno International USA is rolling out a taller, lighter, premium-coded bottle nationwide, paired with a global lif…
Brand Launch
Just Shrimp Uses Invented Holiday to Drive Harris Teeter Velocity
Just Shrimp is registering October 25 as a food holiday through National Today and anchoring the campaign with a buy-on…
Brand Launch
Unwind Hits 1,000 Walmart Doors With Functional Calm Play
Unwind brings a non-THC, mass-retail calm beverage to Walmart shelves, signaling how functional relaxation is moving fr…
Brand Launch
Rombauer Vineyards Extends Brand Into Western Footwear
Rombauer Vineyards launches a co-branded Western boot with Lane Boots, signaling how heritage wine brands are expanding…
Brand Launch
Catalina Crunch Bets on Challenger-Brand CMO at 30K Doors
Catalina Snacks brings in Charlotte Mostaed, who previously doubled Health-Ade's revenue and built the growth engine be…
Brand Launch
Real California Milk Excelerator Names 15-Brand 2026 Cohort
The California Milk Advisory Board's accelerator program, now tracking nearly $60 million in alumni brand sales, splits…
Brand Launch
Neutonic Hits 1,000 Walmart Doors in Mood & Mind Bet
Neutonic's Walmart rollout debuts the brand's refreshed can design and exclusive four-pack format, signaling Walmart's …
Brand Launch
Bush's Beans Taps WitchTok for Limited Halloween SKU
Bush's Chili Magic debuts a witch-cast, limited-edition Halloween 3-pack sold exclusively through its DTC shop, signali…
Brand Launch
Om Mushrooms Launches Brew-In Lion's Mane Coffee Booster
Om Mushrooms' new Focus Lion's Mane Coffee Booster is designed to brew directly with coffee grounds, positioning the br…