Brand Launch
Maille Enters US Mayo Market With Albertsons Exclusive
Maille's first US mayonnaise line — four French-crafted SKUs at $7.99 MSRP — lands as an Albertsons exclusive across 36…
Brand Launch 565 stories
Brand Launch
Lorissa's Organic Snacks Lands Target With Allergen-Free Meat Sticks
Lorissa's Organic Snacks, a Link Snacks brand, is now stocked in Target's jerky aisle with the only meat sticks certifi…
Brand Launch
Absolut x KAWS: Artist Edition Targets Bar & Retail Momentum
Absolut Vodka's KAWS Artist Edition bottle opens pre-order October 1, signaling how collectible packaging strategies ar…
Brand Launch
Veroni Bets on Chef Collabs to Drive Everyday Charcuterie Use
Veroni, the category leader in U.S. pre-sliced deli meats, is launching 15 chef-created recipes across social media to …
Brand Launch
Butterfinger x Crazy Pizza Maps a CPG-to-Restaurant Collab Playbook
Butterfinger's limited-time dessert pizza at Crazy Pizza's SoHo location runs the full month of October, offering a rep…
Brand Launch
SANY Nutrition Lands Walmart with 500M-Unit Protein Platform
SANY Nutrition Group launches Beyond Resilience into Walmart's bakery section — not the protein aisle — signaling a ret…
Brand Launch
Bel Brands Bets on UGC to Revive Laughing Cow Relevance
The Laughing Cow's 'Not Laughing' campaign pairs a Jimmy Kimmel Live stunt with a nationwide UGC challenge, signaling h…
Brand Launch
Sockerbit Enters Sprouts With Pick & Mix Pilot Across 17 Stores
Sockerbit's Sprouts pilot places Swedish bulk candy in a natural grocery channel for the first time, testing whether a …
Brand Launch
Skittles Gummy Crystals Tests TikTok Shop as Launch Channel
Skittles Gummy Crystals uses a TikTok Shop exclusive window to build demand before select-retail rollout, signaling how…
Brand Launch
Voodoo Ranger Turns IP Collab Into a Limited SKU Launch Play
Voodoo Ranger's 'Slasher Manhunt' campaign pairs a limited Slasher IPA SKU with a gaming IP partnership and a name-base…
Brand Launch
Blue Bottle Coffee Launches Limited-Edition Vinyl as Brand Activation
Blue Bottle Coffee's debut compilation album, Notes in Repose, pairs 10 contemporary jazz compositions with ambient caf…
Brand Launch
Chili's Launches Merch Line to Monetize Suburban Brand Equity
Chili's Suburban Collection signals how legacy casual-dining chains can activate loyal guest communities as a direct re…