Brand Launch
Beard Papa's Taps Gaming IP for a 30-Day LTO Push
Beard Papa's U.S. locations launch a Persona 30th Anniversary campaign Sept. 4, pairing five limited-time SKUs with col…
Brand Launch 381 stories
Brand Launch
David Protein Returns Pumpkin Spice to Mass Retail for Fall
David Protein's limited-run Pumpkin Spice Gold Bar lands at four major retail chains starting August 24, testing whethe…
Brand Launch
KFC Signs IShowSpeed to Launch Hot Ranch Big Dip
KFC's Hot Ranch Big Dip launch pairs a format-native creator partnership with a sauce-forward menu strategy, signaling …
Brand Launch
Cheez-It Turns Mall Food Court Into a Brand Launch Lab
Cheez-It's Westfield Topanga pop-up with Chain signals how CPG brands are using short-term foodservice residencies to g…
Brand Launch
Grenade Enters U.S. With GNC, Vitamin Shoppe Launch
Grenade's U.S. entry targets a protein bar segment growing at four times the rate of total protein snacks, opening with…
Brand Launch
Vitamin Shoppe Reshapes Merchandising for Wellness Growth
The Vitamin Shoppe's internal promotion of Jack Gayton reshapes its buying and brand-partnership structure across suppl…
Brand Launch
Kurly Brings Chef-Backed Frozen Udon Into U.S. Retail
Kurly's U.S. retail expansion pairs a Seoul cult noodle house with Asian grocery chains, signaling a repeatable model f…
Brand Launch
Reese's Taps The Nitro Bar for Fall LTO Coffee Push
Reese's Pumpkins PB Whip Latte hits Nitro Bar locations September 18–20, with a NYC pop-up on September 14–15 — a tight…
Brand Launch
Scott & Jon's Hits 1,000+ Food Lion Doors in Southeast Push
Scott & Jon's frozen seafood meals enter Food Lion's full chain as the brand posts 15.0% dollar-sales growth against a …
Brand Launch
Bucked Up Drops Limited Orange Cream Across Six SKUs
Bucked Up's seasonal Hunt: Orange Cream rollout spans its full pre-workout portfolio plus a 16 fl oz zero-sugar RTD, si…
Brand Launch
Big Chicken Opens in Beverly as JBMM Scales MA Franchise
Big Chicken's Beverly unit is JBMM Hospitality's second Massachusetts location, built on a Wrentham pop-up that convert…
Brand Launch
Cup Noodles x Dash Bundle Targets College Move-In Commerce
Nissin Foods and Dash are co-selling a limited-edition dorm survival kit via TikTok Shop and direct web, pairing instan…