Brand Launch
Happy® RTD Coffee Drops Marvel Collab at Major Retail
Happy® Products is rolling eight limited-edition RTD coffee cans into mass and grocery retail nationwide, using a Marve…
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Brand Launch
Pret A Manger Relaunches Club Pret With $50/Mo Subscription
Pret A Manger is repositioning its beverage subscription at $50 per month, signaling that daily-drink loyalty programs …
Brand Launch
Brightland Taps HCM for Earned Media and GEO Push
Brightland is pairing its California-sourced pantry brand with an agency mandate that explicitly includes generative en…
Brand Launch
Nestlé Toll House Tests DTC Drop Model for Holiday Baking
Nestlé Toll House's first-ever advent calendar uses a limited-drop DTC strategy that consumer packaged goods brands and…
Brand Launch
SVEDKA Vodka Water Turns RTD Branding Into Gameday Merch
SVEDKA Vodka Water's limited-edition Clearest Gameday Collection translates its RTD product identity into shoppable lif…
Brand Launch
Royal Dansk Blue Tin Becomes a Collectible Glass Ornament
Royal Dansk's 60-year-old blue tin is now a mouth-blown glass ornament from Old World Christmas, signaling how heritage…
Brand Launch
Paramount Coffee Enters C-Store RTD With Farm-Direct Cold Brew
Paramount Coffee's One Good Can of Coffee brings farm-direct sourcing and sustainability certification to the convenien…
Brand Launch
Once Upon a Farm Targets Retail Hydration Gap With Organic Pouches
Once Upon a Farm's new Electrolyte Blends pouches enter a kids' hydration market where nearly 50% of parents actively s…
Brand Launch
Reveal Pet Food Bets on 'Cat Dad' Creator for TikTok Push
Reveal Pet Food's structured creator deal with Mario Mirante and his cat Chef shows how premium pet food brands are con…
Brand Launch
Jordan's Skinny Mixes Extends STIX Line With Protein SKUs
Jordan's Skinny Mixes is betting that single-serve portability and routine-adjacent positioning can carve shelf space i…
Brand Launch
Catch Hospitality Brings Corner Store to Las Vegas Strip
The Corner Store's first expansion beyond New York lands at The Cosmopolitan on November 9, signaling how proven indepe…
Brand Launch
Apotheke Mixology Expands to Miami Beach With Hotel F&B Play
Apotheke Mixology's South Beach debut inside Moxy South Beach signals how award-winning cocktail concepts are becoming …