Brand Launch
Odwalla Returns to Walmart Shelves Under Jumex Distribution
A legacy juice brand's brick-and-mortar comeback via mass retail tells buyers and brokers something about how Jumex is …
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Brand Launch
Garage Beer Bets on Seasonal Brand Activation to Own Summer Shelf
The Columbus craft brand's multi-partner play signals how independent beer labels are stacking cultural touchpoints to …
Brand Launch
Cinnabon Rolls Out Seattle's Best Coffee Nationwide
GoTo Foods is using a dual-brand coffee platform to solve a persistent daypart problem: getting guests back between ind…
Brand Launch
Pizza Hut Bets on Crust Innovation to Drive Trial and Traffic
The $10 entry price and a consumer sweepstakes suggest Pizza Hut is using crust differentiation to compete on value per…
Brand Launch
Popeyes Enters CPG With At-Home Biscuit Mix Launch
Quick-service chain expands grocery presence with two biscuit mix varieties priced at $3.23–$3.49, available now at maj…
Brand Launch
OREO x BTS Limited Drop Signals K-Culture Retail Velocity
When a $28 billion snack giant gives a global act full creative control over embossments and flavor, buyers and brokers…
Brand Launch
Jumex GoMix Gummies Hit Walmart in U.S. Category Expansion
A legacy beverage brand crossing into snacks via mass-market retail is a distribution playbook worth watching for any o…
Brand Launch
ODYSS Launches AI Dietary Wearable Co-Creator Program
The shift from prototype to co-creator cohort signals a new procurement and partnership window for food brands, dietiti…
Brand Launch
Mía Launches Fiber-First Shake Targeting GLP-1 Consumer Gap
With 95% of Americans fiber-deficient, the GLP-1 medication wave is creating a white space that functional beverage bra…
Brand Launch
Marco's Pizza Tests Pop-Up Mechanics for NY Style Launch
The limited activation signals how regional chains are using low-cost experiential stunts to validate menu launches bef…
Brand Launch
Lotza Launches Party-Positioned Soda Into Amazon and Retail
A Wisconsin startup is betting that occasion-based positioning and DTC-plus-retail distribution can carve shelf space i…
Brand Launch
Thyme&Table Brings Auto-Espresso to Walmart's Mass Channel
A family-owned housewares brand going exclusive with Walmart on a 50-drink espresso machine is a retail-readiness case …