Brand Launch
Khloud Hits Costco as Retail Door Count Nears 32,000
Khloud's entry into more than 50 California Costco locations with a Costco-exclusive 12oz format underscores how clean-…
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Brand Launch
Chef's Table Launches Debut Cookbook Tied to America's 250th
The American Table pairs the Emmy-winning Netflix series with Bon Appétit editor-in-chief Jamila Robinson to document 2…
Brand Launch
Olive Oils From Spain Launches U.S. Brand Push With NYC Activation
Olive Oils From Spain activated nearly 100 chefs, journalists, and influencers at Rockefeller Center to anchor a multi-…
Brand Launch
GORGIE Adds Candy Apple as Retail Share Triples at Natural Grocers
GORGIE's newest SKU signals how nostalgia-driven flavor strategy is accelerating natural-channel velocity for better-fo…
Brand Launch
Inner Wild Launches Functional Line Into Sober-Curious Gap
Volunteer Botanicals' Inner Wild line uses proprietary Rapidose microemulsion technology to deliver adaptogens, mushroo…
Brand Launch
SVEDKA Turns RTD Packaging Into a Brand Launch Activation
SVEDKA Vodka Water is converting its transparent-can RTD format into a five-foot functional cooler fixture, pairing a c…
Brand Launch
P.F. Chang's Builds Dedicated Marcomms Function After $11M Earned Media Year
P.F. Chang's formalized its marketing communications structure following a year that produced more than 200 million vid…
Brand Launch
Mission Craft Cocktails Takes Pickle-Rita Into Major Retail
Mission Craft Cocktails converts a viral April Fools' tease into a fall retail launch at Total Wine & More, Costco, and…
Brand Launch
TOUS les JOURS Turns NYC Cafés Into K-Pop Fan Destinations
TOUS les JOURS is converting retail café footprints into cultural event venues — a sponsorship playbook other regional …
Brand Launch
HI-CHEW Moves Beyond Candy Aisle Into Collectibles
HI-CHEW partners with MGA's Miniverse on a limited-edition miniature vending machine, marking the candy brand's first l…
Brand Launch
Pringles x Buffalo Wild Wings Bets on Retail Brand Extension
Pringles' first restaurant brand collaboration in over five years brings three Buffalo Wild Wings sauce profiles to ret…
Brand Launch
JINRO Launches First Global Campaign to Crack Mainstream Spirits
JINRO's first coordinated global campaign pairs celebrity ambassador reach with a product expansion roadmap, giving imp…