Brand Launch
Almave RTDs Hit Target in Non-Alc Agave Bet
Almave, the non-alcoholic blue agave spirit from Casa Lumbre and Lewis Hamilton, enters the RTD category at Target with…
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Brand Launch
Hunky Dory RTD Martinis Launch in Florida and Connecticut
Hunky Dory Cocktails launches nationally online and in select retail markets, targeting the premium ready-to-drink mart…
Brand Launch
Mason Dixie Extends Brand Into Holiday Gifting
Mason Dixie Foods moves beyond its 8,000-store frozen footprint with a limited-edition scent product, signaling how fro…
Brand Launch
Jordan's Skinny Mixes Launches Protein Barista Mix
Jordan's Skinny Mixes extends its functional beverage portfolio with a real-dairy protein creamer in three coffeehouse …
Brand Launch
Eggland's Best Buys Into Hallmark's Holiday Audience
Eggland's Best is embedding branded recipe vignettes inside Hallmark Channel's Countdown to Christmas block, pairing TV…
Brand Launch
Jel Sert and Dole Push Whip Brand Into Zero-Sugar Retail
Jel Sert and Dole Food Company are extending the Dole Whip brand into instant pudding with zero-sugar, low-calorie mixe…
Brand Launch
Lindsay Olives Enters Resealable Pouch Format at Retail
Lindsay Olives' new brine-free, resealable pouches hit major grocery chains at $2.99–$3.49, signaling a broader shift i…
Brand Launch
Rao's Homemade Bets on Emotional Brand Film to Own Mealtime
Rao's Homemade anchors its 'Make Time.' campaign with a research-backed short film and four broadcast spots, signaling …
Brand Launch
Aperol Extends Influencer Play Into Holiday With Hilary Duff
Aperol and Campari America are using a celebrity music partnership, limited merch, and a collectible vinyl single to pu…
Brand Launch
Nightingale Ice Cream Lands Target-Exclusive Holiday SKU
Nightingale Ice Cream Sandwiches rolls out a Target-exclusive Holiday Variety Pack at $11.99, signaling how small-batch…
Brand Launch
GODIVA's Centennial Push: Mass Retail, Art Collabs, Fine Dining
GODIVA's centennial holiday rollout pairs $7.49 mass-retail Masterpiece bags at Target and Walmart with a limited-editi…
Brand Launch
CÎROC x Tipsy Scoop Launch Boozy Holiday Ice Cream SKU
Tipsy Scoop's Tipsy Linzer flavor — vanilla ice cream infused with CÎROC Red Berry Vodka, raspberry jam, and shortbread…