Brand Launch
GHOST Energy x A&W Extends Nostalgia Play at Mass Retail
GHOST Energy's second Keurig Dr Pepper licensed flavor of 2026 signals a maturing co-brand playbook that beverage buyer…
Brand Launch 565 stories
Brand Launch
Nightingale Ice Cream Lands Target with NPF S'mores SKU
Nightingale Ice Cream Sandwiches pairs a limited-edition S'mores SKU with a National Park Foundation license to drive T…
Brand Launch
Olive Tree People Launches Colostrum-Hydroxytyrosol Supplement
Olive Tree People enters the functional beverage supplement space with ARISTAEOS, pairing colostrum with estate-sourced…
Brand Launch
BHU Foods Relaunches With West Coast Retail Push
BHU Foods is shedding its keto-bar origins and betting on organic, pea-protein snacks to win shelf space at specialty r…
Brand Launch
Funfetti Adds Sprinkle-Crunch Frosting to Retail Push
Hometown Food Company's Funfetti brand extends its frosting line with a texture-forward innovation, signaling how legac…
Brand Launch
Java Factory Brings Klondike, Good Humor & Popsicle to Coffee
Java Factory is releasing 52 flavored coffees over 52 weeks, anchored by licensed frozen-treat brands, borrowing the li…
Brand Launch
SPAM® Hot Honey Launch Uses Chef Collab as Retail Launch Pad
SPAM® Hot Honey pairs a permanent grocery SKU with a one-week NYC restaurant activation, showing how legacy CPG brands …
Brand Launch
Rural King's Georgia Push Puts Farm-Brand Food in New Markets
Rural King's Brunswick opening signals how farm-and-home chains are quietly building regional food and CPG distribution…
Brand Launch
Yves Veggie Cuisine Returns to Canadian Retail Shelves
Maple Leaf Foods is rolling out six Yves Veggie Cuisine refrigerated products to Canadian grocery retailers, responding…
Brand Launch
GORGIE Lands Berry Burst Exclusively at Target Nationwide
GORGIE's Target-exclusive Berry Burst drop arrives as the brand approaches 60,000 distribution points and targets 100,0…
Brand Launch
Tennessee Collective Embeds NFC Engagement Tech in 2026 Whiskey Release
The 2026 Tennessee Collective American Whiskey integrates proof-it's NFC tag platform across 11 distillery allocations,…
Brand Launch
Jardins d'Arménie Uses Pre-Emmys Gifting to Launch U.S.
Jardins d'Arménie is using Hollywood's awards-season infrastructure to introduce its 35-year Armenian brandy to America…