Brand Launch
Mason Dixie Expands Costco Line With Clean-Label Chicken Biscuit
Mason Dixie Foods is rolling out an eight-count Chicken Biscuit Sandwich exclusively at Costco across the Northeast, Ba…
Brand Launch 381 stories
Brand Launch
Karbach Brewing's 3-Weekend Oktoberfest Playbook for Operators
Karbach Brewing Co.'s annual Bavarian festival returns Sept. 18 through Oct. 4, offering a replicable multi-weekend act…
Brand Launch
CRISP POWER Launches National Campaign Behind 3,000-Door Retail Push
CRISP POWER's 'The Well-Rounded Snack' campaign launches across national media July 21, backed by a new Texas productio…
Brand Launch
Nurri Brings 20g Protein Milk to Walmart Nationwide
Nurri Ultra-Filtered Protein Milk enters Walmart nationwide with four SKUs, positioning the Wisconsin-based brand insid…
Brand Launch
Sola Bites Hits Walmart With Functional Snack Play
Sola Bites, a new peanut-butter stuffed bite-sized bagel snack, launches exclusively at Walmart nationwide, signaling h…
Brand Launch
Zevia Taps Cardi B for Streaming-First Brand Push
Zevia's national campaign with Cardi B activates across streaming TV, TikTok, in-store displays, and a sweepstakes — a …
Brand Launch
Knight's Crest Enters Sonoma Cab Market on Value Positioning
Knight's Crest, the debut label from Atelier Ilaria, enters the premium-value wine segment with a Chalk Hill-sourced Ca…
Brand Launch
Rita's Italian Ice Taps TBS for LTO Media Partnership
Rita's Italian Ice launches a co-branded campaign with TBS running through August 23, pairing a new Shirley Temple Ice …
Brand Launch
Cacique Foods Launches Shredded Line with CTV & Programmatic Push
Cacique Foods' new shredded and grated cheese line arrives alongside a multilingual CTV, TikTok, and programmatic campa…
Brand Launch
Happenstance Whiskey Enters New Jersey via Fedway Associates
Happenstance Whiskey's New Jersey entry through Fedway Associates brings the 100% women-owned, award-winning bourbon in…
Brand Launch
Samyang Launches Spindle Into the Functional Supplement Lane
Spindle Muscle+ marks Samyang Roundsquare's entry into science-backed functional nutrition, targeting a rapidly growing…
Brand Launch
G Fuel Launches X-Men '97 Limited-Edition Beverage Collection
G Fuel's new Marvel Animation co-branded drop illustrates how energy drink brands are using entertainment IP licensing …