Brand Launch
Sassenach Spirits' Fan-Driven DTC Drop Sets Niche Alcohol Benchmark
Sassenach Spirits tapped Bottle Nexus and Vista Fulfillment Group to execute a limited-edition Outlander-themed whisky …
Brand Launch 381 stories
Brand Launch
Erewhon Takes Tonic Bar Nationwide With Malibu Mango Kit
Erewhon Market's Malibu Mango Smoothie Kit marks the brand's third direct-to-consumer kit launch, extending its Tonic B…
Brand Launch
bb.q Chicken Taps K-Pop Star Felix for New Menu Launch
bb.q Chicken's Feel Crunch Chicken launch with K-pop star Felix of Stray Kids shows how Korean QSR brands are convertin…
Brand Launch
Coffee Mate Drops Limited-Edition Summer Creamer via Influencer Play
Coffee Mate's new Situation-Sip Mixed Fruit Flavored Creamer uses a reality TV partnership and scarcity-drop mechanics …
Brand Launch
Cornell Opens Dairy Runway Apps for Food Entrepreneurs
Cornell CREA's Dairy Runway opens its sixth cohort to early-stage food entrepreneurs across 11 Northeast states, offeri…
Brand Launch
Ben & Jerry's Razz Up! Ties New Flavor to Midterm Voter Push
Ben & Jerry's Razz Up! campaign uses a limited flavor launch to drive civic engagement ahead of the 2026 midterms, illu…
Brand Launch
Peroni Launches Coast-to-Coast Wine Window Activation
Peroni Nastro Azzurro is taking its Portals activation from New York City to bars nationwide, pairing Italian aperitivo…
Brand Launch
LivReal Lands Sprouts Innovation Set With Clean Energy Play
LivReal's placement in Sprouts' competitive Innovation Set signals growing retail appetite for minimally processed ener…
Brand Launch
Joel Gott Wines Launches RTD Sauvignon Blanc Spritz With Electrolytes
Joel Gott Wines' Sauvy B targets the overlap between better-for-you RTD and wine-spritz culture, giving on-premise and …
Brand Launch
Mike and Ike Bets on Character Marketing With National Campaign
Just Born Quality Confections is repositioning Mike and Ike around character-driven storytelling, tapping Emmy-nominate…
Brand Launch
O.M. Scott & Sons Cans Nostalgia With H2HOSE Water Launch
H2HOSE, a limited-edition canned water from O.M. Scott & Sons, enters the premium hydration category by leaning on chil…
Brand Launch
Stranahan's Ties Brand Campaign to Colorado's 150th Anniversary
Stranahan's Colorado 150: The Pioneers campaign spotlights influential figures across business, arts, conservation, and…