Brand Launch
Fathers Brewing Takes Organic Lager Into Philadelphia
Fathers Brewing's first out-of-state push pairs distributor infrastructure with rapid-delivery retail and a celebrity i…
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Brand Launch
ILA Nutrition Enters Retail With Adaptogen Bar Line on Faire
ILA Nutrition's Chocolate and Peanut bars hit wholesale through Faire after six years of herbalist formulation, positio…
Brand Launch
Knorr x Hot Ones: IP Licensing as a CPG Launch Strategy
Knorr's limited-edition rice and pasta lines, priced at $8.99–$14.99 and sold exclusively on Amazon, show how food manu…
Brand Launch
Unreal Snacks Takes Better-For-You Chocolate to NYFW Runway
Unreal Snacks turns its chocolate wrapper into a limited-edition fashion accessory at Rachel Comey's Spring/Summer '27 …
Brand Launch
TEMPTATIONS Runs Immersive NYC Pop-Up to Drive Brand Visibility
TEMPTATIONS, Mars's #1 cat treat brand, is staging a three-day bodega pop-up in New York City paired with a national di…
Brand Launch
CLEARSTEM Enters 600+ Target Doors in Major Retail Push
CLEARSTEM's Target Beauty Studio placement across 600+ doors — paired with a new president from Unilever — signals how …
Brand Launch
RYZE Lands Target-Exclusive PSL SKU via Functional Mushroom Blend
RYZE Superfoods is pairing its SUPER6™ organic mushroom blend with classic PSL spice notes in a Target-exclusive launch…
Brand Launch
Protein Pints Lands Pops at Target and Kroger in 4,000-Door Push
Protein Pints is pushing its 10g-protein ice cream bars into Target and all Kroger Family of Stores divisions this mont…
Brand Launch
Optimum Nutrition Launches Protein Non-Alc Beer for Active Occasions
Optimum Nutrition's ChampionSips pairs pea-and-rice protein with a malted-barley brew, signaling a new product occasion…
Brand Launch
King's Hawaiian Bets on Nostalgia Media to Launch Cinnamon Bites
King's Hawaiian is expanding its Bites snack line with Soft Swirl Cinnamon Bites, anchoring the launch in a nostalgia-d…
Brand Launch
David Protein Enters RTD With 30g Milkshake Launch
David Protein's new RTD milkshakes extend a fast-moving brand beyond bars and frozen dessert, with a fashion-forward ca…
Brand Launch
Protein2o Taps Congo Brands Exec to Scale Clear Protein
Protein2o is pairing a new CEO — a Red Bull and Alani Nu veteran — with fresh capital to build out retail distribution,…