Brand Launch
TRUBAR x Cha Cha Matcha Tests Café as a Retail Launch Channel
TRUBAR is using a limited-edition matcha bar and in-café protein add-ons to test café culture as a brand-building distr…
Brand Launch 565 stories
Brand Launch
ARIEL Vineyards Adds Sauvignon Blanc as NA Wine Sales Surge
ARIEL Vineyards, the alcohol-removed wine brand from J. Lohr Vineyards & Wines, is extending its portfolio into Sauvign…
Brand Launch
Sazerac Relaunches Glenmore at $19.99 for On-Premise Buyers
Sazerac's Glenmore Bourbon and Rye Whiskey enter the on-premise channel immediately at a $19.99 SRP, positioning a 150-…
Brand Launch
Don Julio Takes Tequila Education On a National Tour
Tequila Don Julio's four-act immersive tasting tour, rooted in Jalisco production heritage, offers on-premise operators…
Brand Launch
Doc's Jazz Club Brings Supper Club Model to Chicago
Doc's Jazz Club, the San Antonio- and Houston-based supper club concept, will occupy the former Yard House space at NEW…
Brand Launch
Momofuku Goods Expands Into Sauces Across 13,000 Retail Doors
Momofuku Goods is converting its restaurant IP into a five-SKU sauce line priced at $7.99–$8.99, backed by a three-city…
Brand Launch
Blue Chair Bay Enters Seasonal LTO Market With Pumpkin Rum Cream
Blue Chair Bay Rum's first seasonal flavor innovation in three years signals how celebrity-backed spirits brands are ch…
Brand Launch
Pendleton Whisky Turns Rodeo Circuit Into a Brand Launch Tour
Pendleton Whisky is road-mapping a limited collector auction and Woolen Mills collaboration across three major Western …
Brand Launch
CESAR Taps Pop-Culture Moment for Social-First Brand Relaunch
CESAR is using a pop-culture calendar hook and celebrity partnership to debut a new visual identity — a playbook that c…
Brand Launch
First Watch Ties Limited Menu to NBC's The Traitors: New Blood
First Watch is activating a TV co-brand through app-driven engagement and a rotating limited-time menu — a playbook mor…
Brand Launch
BonBon Swedish Candy Lands 1,900+ Target Doors
BonBon Swedish Candy Co. is placing two Fazer-produced SKUs in more than 1,900 Target locations nationwide, signaling t…
Brand Launch
MALK Posts 29% Growth, Expands Into Protein and Pantry
MALK Organics is crossing three new category boundaries at once — protein, shelf-stable pantry, and coffee ritual — as …