Brand Launch
Inner Wild Launches Functional Line Into Sober-Curious Gap
Volunteer Botanicals' Inner Wild line uses proprietary Rapidose microemulsion technology to deliver adaptogens, mushroo…
Brand Launch 381 stories
Brand Launch
SVEDKA Turns RTD Packaging Into a Brand Launch Activation
SVEDKA Vodka Water is converting its transparent-can RTD format into a five-foot functional cooler fixture, pairing a c…
Brand Launch
P.F. Chang's Builds Dedicated Marcomms Function After $11M Earned Media Year
P.F. Chang's formalized its marketing communications structure following a year that produced more than 200 million vid…
Brand Launch
Mission Craft Cocktails Takes Pickle-Rita Into Major Retail
Mission Craft Cocktails converts a viral April Fools' tease into a fall retail launch at Total Wine & More, Costco, and…
Brand Launch
TOUS les JOURS Turns NYC Cafés Into K-Pop Fan Destinations
TOUS les JOURS is converting retail café footprints into cultural event venues — a sponsorship playbook other regional …
Brand Launch
HI-CHEW Moves Beyond Candy Aisle Into Collectibles
HI-CHEW partners with MGA's Miniverse on a limited-edition miniature vending machine, marking the candy brand's first l…
Brand Launch
Pringles x Buffalo Wild Wings Bets on Retail Brand Extension
Pringles' first restaurant brand collaboration in over five years brings three Buffalo Wild Wings sauce profiles to ret…
Brand Launch
JINRO Launches First Global Campaign to Crack Mainstream Spirits
JINRO's first coordinated global campaign pairs celebrity ambassador reach with a product expansion roadmap, giving imp…
Brand Launch
Foods & Dudes Extends Brand Into Live Culinary Experience
Foods & Dudes is translating its 'Cooking. Culture. Conversation.' video brand into a ticketed, filmed, seven-course Ha…
Brand Launch
BERO Taps Spider-Man Collab to Push NAB Into Movie Theaters
BERO's collectible Kingston Golden Pils six-packs hit berobrewing.com and select theater chains July 20, positioning th…
Brand Launch
Incredifulls Rebrands to Build a Multi-SKU Frozen Handheld Platform
Incredifulls is pivoting from single-product brand to a multi-SKU better-for-you frozen platform, adding PB&J Cups this…
Brand Launch
Sambazon Enters MIA With Airport QSR Expansion Play
Sambazon's Miami International Airport opening, operated by ACDBE-certified Verge Group LLC, adds a certified organic, …