Brand Launch
Tractor Haymaker Lands at Wegmans in First Northeast Push
Tractor Beverage Company's Haymaker tonic moves from a Sprouts-only launch to 50 Wegmans stores across the Northeast, s…
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Brand Launch
Protein Pop Targets Target with Gut-Health RTD Launch
Protein Pop Balance, from USANA subsidiary Rise Wellness, enters mass retail in September with a clear, prebiotic-forwa…
Brand Launch
Power Crunch Relaunches Under Ferrero With Reformulated Bar
Power Crunch is rolling out new packaging and a reformulated wafer bar at retailers nationwide, marking its first major…
Brand Launch
Old Forester Ties Birthday Bourbon Drop to Apparel Collab
Old Forester's annual Birthday Bourbon release now anchors a dual-product launch with Alpha Industries, signaling how h…
Brand Launch
Jack Link's Taps Meat Church BBQ for Walmart LTO Launch
Jack Link's and Meat Church BBQ are placing two co-branded jerky varieties in Walmart stores across 48 states through S…
Brand Launch
Hershey's Creme Bars Launch With KATSEYE and Uber Tie-Ins
Hershey's Creme Bars pair trend-forward coffeehouse flavors with a multi-Grammy-nominated girl group partnership and on…
Brand Launch
Pepsi Prebiotic Cola Uses Drybar to Drive Trial at 200 Locations
Pepsi Prebiotic Cola's Drybar partnership puts complimentary sampling inside a 200-plus-unit franchise during appointme…
Brand Launch
Planet Oat Launches 5-Ingredient SKU at Walmart
Planet Oat's new Humble Edition Oatmilk uses oats, banana puree, sea salt, and baking soda to court clean-label shopper…
Brand Launch
Graeter's x Toyota Sienna: A Co-Brand Play Worth Watching
Graeter's limited Salted Caramel Chip Wheels are engineered around the Toyota Sienna's available FridgeBox™ — a cross-c…
Brand Launch
Monster Energy Ties Can Codes to Call of Duty MW4 Launch
Monster Energy's tab-code campaign spans 16 oz. cans across three SKUs, four retail partners, and a seven-month window …
Brand Launch
The Farmer's Dog Extends Human-Grade Line Into Treats
The Farmer's Dog is moving beyond mealtime subscriptions with Crunchy Biscuits, a veterinary-nutritionist-developed tre…
Brand Launch
Highlandia Wins Best in Show in 11-State Distribution Push
Highlandia's four-medal sweep at a buyer-judged spirits competition signals how hemp-derived THC beverages are forcing …