Brand Launch
FINNSUL's Creator Drop Sells 25% of Stock in 60 Minutes
FINNSUL's Tana Mongeau x Rocket Pop collaboration drove 10,000 waitlist signups in two days and broke the brand's own s…
Brand Launch 565 stories
Brand Launch
HallPass Hits Walmart With Mass-Priced Better-For-You Candy
HallPass, the new confectionery brand from the founders of David Protein, is betting that mass-channel pricing parity —…
Brand Launch
SNICKERS Bets on AI Culture to Drive DoorDash Sampling
SNICKERS is turning AI error moments into a direct-to-consumer sampling funnel, pairing Reddit and Snapchat engagement …
Brand Launch
Keebler Scales Halloween LTO With Six-Zoo Activation
Keebler's second-year Spookie Stripes Safari pairs on-pack QR codes with zoo-based experiential activations at six mark…
Brand Launch
Kellogg's Raisin Bran Turns MLP Championship Into Brand Platform
Kellogg's Raisin Bran and the New Jersey Fives are scaling a mid-season activation into a branded court takeover, sampl…
Brand Launch
Taco Bell Turns Celebrity Fandom Into a Beverage Launch Platform
Taco Bell and PepsiCo are using Olivia Rodrigo's Daisy Chain Fields Festival as a live market test bed before pushing a…
Brand Launch
Chocolove Expands Fall Seasonal Line With Apple Cider SKU
Chocolove's limited-edition fall bites now span three flavors across a broad multi-banner retail footprint, signaling h…
Brand Launch
Canidae Heartland Hits Walmart With Celebrity-Driven Brand Launch
Canidae Heartland pairs farm-raised, clean-label formulas with a 1%-of-sales Red Cross donation and a country music con…
Brand Launch
Green Giant Fresh Takes Produce Brand to Times Square
Potandon Produce's Times Square digital activation for Green Giant Fresh potatoes and onions signals how legacy produce…
Brand Launch
Chili's Takes Brand Activation Onto the Golf Course
Chili's two-day Golf Club activation at a public municipal course — paired with a nine-piece Rhoback performance appare…
Brand Launch
Werther's Original Taps Influencer Giveaway for Fall Seasonal Push
Werther's Original is activating three lifestyle influencers and a merchandise drop to anchor its Harvest Caramel line …
Brand Launch
Saint James Enters Yerba Mate With 7,500-Door Retail Push
Saint James Yerba Mate enters retail with 150mg natural caffeine, three flavors, and a 360-degree national campaign — s…