Brand Launch
Diamond Brew Closes Oversubscribed Pre-Seed to Enter Military Channel
NFL athletes and a music executive are among the backers. Here's what the channel strategy tells buyers and brand-launc…
Brand Launch 381 stories
Brand Launch
Sunber Hair's AI Shopping Tool Signals Retail Readiness Shift
When a lifestyle brand embeds AI shopping into a seasonal product drop, operators and brand managers should be watching…
Brand Launch
Rare Breed Enters Chewy With 3-Ingredient Human-Grade Pet Treat Line
Link Snacks bets on clean-label simplicity and mass e-commerce reach. Here's what the channel move signals for emerging…
Brand Launch
DOCa Rioja Activates Hudson Yards With Soccer-Tied Tasting Series
Free tastings, match viewings, and curated pairings through July 19 signal how import wine regions are using live sport…
Brand Launch
Takeaways Launches Savory Protein Bar to Chase the Salt Tooth
A new entrant bets that salty snack occasions are underserved by protein formats — and the timing may align with a real…
Brand Launch
SunnyD Launches Limited-Edition Summer SKU for Holiday Retail Push
Harvest Hill Beverage leans into patriotic packaging at mass retail. For brand operators, the move is a reminder that s…
Brand Launch
The Honest Kitchen Expands Into Jerky Chews for Pet Retail
A clean-label, four-ingredient format entering the dog treat aisle tells buyers and brand launchers where the human-gra…
Brand Launch
Marinela x Hershey's Co-Brand Targets U.S. Snack Aisle
A heritage Hispanic snack portfolio pairs with America's top chocolate brand. Retail buyers and distributors should wat…
Brand Launch
Veggies Made Great Moves Into Frozen Pastry With Fruit Pockets
A butternut squash crust and cauliflower icing on a breakfast pocket tells buyers and retail operators something about …
Brand Launch
OATRAGEOUS Lands JetBlue Distribution in 50mL Aviation Play
The Bardstown Bourbon Co. bottling partnership marks the first cream liqueur through Lofted Custom Spirits — and a repe…
Brand Launch
Tropical Smoothie Cafe Ties LTO Strategy to Disney's Moana
Studio co-promotions are becoming a reliable traffic lever for franchise operators — here's what this Disney tie-up tel…
Brand Launch
Miller Lite's Fix-Pack Turns Father's Day Into a Brand Activation Play
The campaign leans on consumer insight — 60% of dads prefer time with family over gifts — to reframe a seasonal purchas…