Brand Launch Department
As U.S. Trends Away From Alcohol, Ferris Wheel Offers Unique Alternative for Consumers
Ferris Wheel launches kanna-based products targeting consumers seeking mood elevation without alcohol as U.S. drinking …
Brand Launch Department 233 stories
Brand Launch Department
PopCorners Protein: PepsiCo Bets on Snack-Aisle Protein Trend
Three new flavors, a corrected rollout, and a clear read on where PepsiCo thinks the better-for-you snack shelf is head…
Brand Launch Department
bibigo Activates Live Culinary Brand at PGA Tour's CJ CUP
Chef collaborations and curated concessions at a PGA Tour stop signal a maturing sports-sponsorship playbook for ethnic…
Brand Launch Department
Hershey's Bets on Pulisic With Limited-Edition Co-Brand Launch
Athlete co-branding in confectionery is accelerating ahead of the 2026 World Cup cycle. Operators and retail buyers sho…
Brand Launch Department
Whataburger Bets on Hot Honey Crisp for Summer LTO Push
Sweet-heat is no longer a trend — it's a menu expectation. Here's how Whataburger's summer LTO fits the broader flavor-…
Brand Launch Department
OSULLOC Launches Functional Matcha Line in U.S. Retail Push
Korea's top premium tea brand tests U.S. appetite for fortified matcha. Retail buyers and foodservice operators should …
Brand Launch Department
Nature's Own Cuts 38% of Ingredients, Taps Cena for Retail Push
The No. 1 loaf bread brand's full-portfolio reformulation and celebrity 'Breaducator' campaign signals where clean-labe…
Brand Launch Department
BJ's Brewhouse Ties Seasonal IPA Launch to Soccer Tournament
Tying a limited-time beer release to a global sports event is a textbook occasion-based launch play — and BJ's is betti…
Brand Launch Department
French's Rides Minions IP Into a Limited-Edition Retail Push
For buyers and foodservice operators, the move is a textbook licensed-IP retail activation — and a signal that McCormic…
Brand Launch Department
Sahlen's Launches Limited Hot Dog SKU for America's 250th
The Buffalo-based packer's seasonal play signals how regional meat brands are using national moments to push limited SK…
Brand Launch Department
Four Branches Bourbon Drops 1,776-Bottle Liberty Reserve
A veteran-founded Kentucky distillery uses America's 250th as a brand-launch lever. Scarcity mechanics and patriotic po…
Brand Launch Department
Bucked Up Seasonal Launch Tests Limited-SKU RTD Strategy
Three flavors across five formulas — plus one RTD anchor SKU — is a disciplined launch architecture worth watching if y…