Brand Launch Department
Dr. Brown's Enters RTD Hydration With Clean-Label Electrolyte Line
The No. 1 pediatrician-recommended bottle brand is extending trust equity into functional beverages — a move buyers and…
Brand Launch Department 233 stories
Brand Launch Department
Little Caesars Enters Malaysia With Multi-Unit Expansion Play
The Damansara debut is a franchise anchor, not a test. Multiple units are already planned, making this a market-entry b…
Brand Launch Department
Danimals Reformulates Kids' Yogurt to Own a Nutrition Claim
A cleaner label and a 25% sugar reduction signal where the kids' snack set is heading — and which retail buyers will ca…
Brand Launch Department
Bush's Beans Tests Novelty Flavors as a Summer Retail Play
The move mirrors a CPG tactic gaining traction in grocery: use seasonal, conversation-driven SKUs to win shelf space an…
Brand Launch Department
Milk-Bone Taps DC Studios' Supergirl for Limited-Edition Co-Brand
Smucker's pet-treat division executes a summer tentpole tie-in. Here's what the mechanics tell brand-launch teams about…
Brand Launch Department
Nature's Path Bets on Dubai Chocolate Trend With Organic Granola
A viral confection becomes a certified organic SKU. Buyers and category managers should watch how Love Crunch positions…
Brand Launch Department
Barilla Adds Organic Cert to Al Bronzo Line, Taps Influencer for Launch
A heritage brand's bet on organic bronze-cut pasta and a food-creator partnership points to where premium retail SKUs a…
Brand Launch Department
Smashburger Adds CMO and Franchise Execs to Push Expansion
Three executive hires signal Smashburger is moving from brand stabilization into an active franchise-recruitment postur…
Brand Launch Department
Centenario Tequila Bets on Cultural Identity in 'Todo o Nada' Push
A 170-year-old family brand goes all-in on heritage storytelling — and the creative team behind it is entirely Mexican.…
Brand Launch Department
Death Wish Coffee Launches High-Caffeine SKU to Chase Intent Data
When a brand with organic and fair-trade credentials leans into functional positioning, retail buyers and DTC operators…
Brand Launch Department
King's Hawaiian Ties LTO to Illumination Film With Retail Push
The integrated campaign — TV, in-store, and film tie-in — is a case study in how heritage bread brands engineer retail …
Brand Launch Department
teapigs Launches First New Blends in Five Years
The move reopens teapigs' innovation pipeline — and puts functional, caffeine-free teas back on buyers' shortlists head…