Brand Launch Department
Four Branches Bourbon Drops 1,776-Bottle Liberty Reserve
A veteran-founded Kentucky distillery uses America's 250th as a brand-launch lever. Scarcity mechanics and patriotic po…
All 430 stories
Brand Launch Department
Bucked Up Seasonal Launch Tests Limited-SKU RTD Strategy
Three flavors across five formulas — plus one RTD anchor SKU — is a disciplined launch architecture worth watching if y…
Brand Launch Department
Dr. Brown's Enters RTD Hydration With Clean-Label Electrolyte Line
The No. 1 pediatrician-recommended bottle brand is extending trust equity into functional beverages — a move buyers and…
Brand Launch Department
Little Caesars Enters Malaysia With Multi-Unit Expansion Play
The Damansara debut is a franchise anchor, not a test. Multiple units are already planned, making this a market-entry b…
Brand Launch Department
Danimals Reformulates Kids' Yogurt to Own a Nutrition Claim
A cleaner label and a 25% sugar reduction signal where the kids' snack set is heading — and which retail buyers will ca…
Operator Intelligence
Athletic Brewing's Largest Campaign Targets Summer NA Beer Moment
For on-premise and retail operators, the spend signals that non-alcoholic beer is moving from niche shelf filler to pri…
Operator Intelligence
Perfect Purée Acquires Strongwater to Broaden Craft Bar Portfolio
A premium fruit purée leader absorbing a functional bitters and mixer brand signals where craft beverage procurement is…
Operator Intelligence
Busch Gardens Bets on Beer, Drones, and Live Events to Drive Summer Traffic
How a legacy theme-park operator is bundling F&B perks with entertainment programming to move attendance — and what tha…
Brand Launch Department
Bush's Beans Tests Novelty Flavors as a Summer Retail Play
The move mirrors a CPG tactic gaining traction in grocery: use seasonal, conversation-driven SKUs to win shelf space an…
Brand Launch Department
Milk-Bone Taps DC Studios' Supergirl for Limited-Edition Co-Brand
Smucker's pet-treat division executes a summer tentpole tie-in. Here's what the mechanics tell brand-launch teams about…
Brand Launch Department
Nature's Path Bets on Dubai Chocolate Trend With Organic Granola
A viral confection becomes a certified organic SKU. Buyers and category managers should watch how Love Crunch positions…
Brand Launch Department
Barilla Adds Organic Cert to Al Bronzo Line, Taps Influencer for Launch
A heritage brand's bet on organic bronze-cut pasta and a food-creator partnership points to where premium retail SKUs a…