Brand Launch
Nestlé Toll House Tests DTC Drop Model for Holiday Baking
Nestlé Toll House's first-ever advent calendar uses a limited-drop DTC strategy that consumer packaged goods brands and…
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Operator Intelligence
Elijah Craig Launches 70-Stop Tavern Trail for Old Fashioned Week
Elijah Craig's seventh annual Old Fashioned Week adds a curated 70-venue Tavern Trail, channeling on-premise activation…
Brand Launch
SVEDKA Vodka Water Turns RTD Branding Into Gameday Merch
SVEDKA Vodka Water's limited-edition Clearest Gameday Collection translates its RTD product identity into shoppable lif…
Operator Intelligence
Mars Previews 2027 Snack Portfolio at NACS With Protein Push
Mars Snacking North America is bringing seven new SKUs to the NACS Show floor, signaling a deliberate pivot toward high…
Operator Intelligence
Standard Process Expands Low-Cost CE Platform for Practitioners
Wholistic Matters is broadening its on-demand continuing education catalog with new courses on maternal nutrition, adap…
Brand Launch
Royal Dansk Blue Tin Becomes a Collectible Glass Ornament
Royal Dansk's 60-year-old blue tin is now a mouth-blown glass ornament from Old World Christmas, signaling how heritage…
Operator Intelligence
Red Roof Deploys AI Platform to Drive Direct Bookings
Red Roof is pairing a physical property refresh with an AI-native digital ecosystem built on a Milestone partnership, t…
Operator Intelligence
Catalina Crunch Splits Commercial and Ops Roles at 30K Doors
Catalina Snacks restructures its C-suite to separate customer strategy from supply chain operations as Catalina Crunch …
Operator Intelligence
GNC Rebuilds Omega-3 Line With Traceable Wild-Caught Sourcing
GNC Omega launches seven SKUs built around single-source Alaskan pollock, third-party certification, and a $24.99 entry…
Operator Intelligence
KDP Unveils 2027 C-Store Beverage Pipeline at NACS
Keurig Dr Pepper's 2027 pipeline targets c-store traffic and basket growth with energy brand expansions, nostalgia-driv…
Operator Intelligence
Brother's Bond Bourbon Lands JetBlue Inflight Distribution
Brother's Bond Straight Bourbon's JetBlue listing puts the four-grain, celebrity-founded brand in front of a captive na…
Operator Intelligence
ProClad Hybrid 2.0 Enters PFAS-Free Cookware Market
ProClad launches a TÜV Rheinland-certified PFAS-free hybrid pan built on 26 years of cookware manufacturing, targeting …