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Wendy's Locks Bravo Collab Into App-Only Digital Channel
Wendy's digital-exclusive collab with Real Housewives star Lisa Barlow pairs influencer reach with a loyalty-gated swee…
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Insomnia Cookies Turns PJ Night Into a 360-Location Traffic Engine
Insomnia Cookies deploys a campus-anchored, UGC-driven promotional model that operators running multi-unit or college-a…
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Jim Beam Turns the NFL 'Doink' Into a CTV Brand Moment
Jim Beam is running a season-long NFL sweepstakes across CTV, TikTok, Meta, Reddit, and YouTube, using field-goal misse…
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Pure Leaf Activates Tennis Sponsorship With OOH and Social Drops
Pure Leaf's 'Set Break Collection' ties seven limited-edition Instagram drops to peak tennis season, pairing influencer…
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CPG Giants Bet on Retail Media Networks to Move Product
Media in Retail's new brand and agency cohorts pull Danone, Kraft Heinz, Nestlé, and Mars into a structured executive n…
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Wendy's App-Only Nugget Deal Signals Digital Loyalty Push
Wendy's is gating a high-velocity LTO behind its app login, using a daily-refresh mechanic to build visit frequency and…
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Chipotle Bets on Gen Alpha Creators to Drive Kid's Meal Digital Orders
Chipotle Mexican Grill is making Salish Matter — the No. 2 highest-engaged creator on TikTok — the face of its first cr…
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Chipotle Scales Loyalty Gamification to $1M+ Prize Pool
Chipotle IQ drew 1.8 million quiz completions in 2025 — nearly double the prior year — and the 2026 edition adds streak…
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Lightspeed Ties POS Data to Meta Ads for Brick-and-Mortar ROAS
Lightspeed Retail now pipes point-of-sale transaction data directly into Meta Conversions API, giving physical-store op…
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Whataburger Locks August Promos Behind App-Only Wall
Whataburger's August birthday campaign ties every promotional offer to app redemption, signaling how regional QSR chain…
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Carl's Jr. Turns Fan UGC Into a $85,000 Media Play
Carl's Jr. is sourcing short-form video creative from fans to mark its 85th anniversary, blending earned media, loyalty…
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Chipotle Turns Soccer Hydration Break Into $1M Burrito Drop
Chipotle's July 19 'Water Break' Instagram activation ties a $1 million entrée giveaway to the international tournament…