Growth
McDonald's Monopoly Goes Full App: Loyalty Loop Tightens
McDonald's Monopoly 2026 fuses the classic peel-to-win sticker with mandatory app redemption, turning a legacy promotio…
Growth 128 stories
Growth
Wendy's Locks Bravo Collab Into App-Only Digital Channel
Wendy's digital-exclusive collab with Real Housewives star Lisa Barlow pairs influencer reach with a loyalty-gated swee…
Growth
Insomnia Cookies Turns PJ Night Into a 360-Location Traffic Engine
Insomnia Cookies deploys a campus-anchored, UGC-driven promotional model that operators running multi-unit or college-a…
Growth
Jim Beam Turns the NFL 'Doink' Into a CTV Brand Moment
Jim Beam is running a season-long NFL sweepstakes across CTV, TikTok, Meta, Reddit, and YouTube, using field-goal misse…
Growth
Pure Leaf Activates Tennis Sponsorship With OOH and Social Drops
Pure Leaf's 'Set Break Collection' ties seven limited-edition Instagram drops to peak tennis season, pairing influencer…
Growth
CPG Giants Bet on Retail Media Networks to Move Product
Media in Retail's new brand and agency cohorts pull Danone, Kraft Heinz, Nestlé, and Mars into a structured executive n…
Growth
Wendy's App-Only Nugget Deal Signals Digital Loyalty Push
Wendy's is gating a high-velocity LTO behind its app login, using a daily-refresh mechanic to build visit frequency and…
Growth
Chipotle Bets on Gen Alpha Creators to Drive Kid's Meal Digital Orders
Chipotle Mexican Grill is making Salish Matter — the No. 2 highest-engaged creator on TikTok — the face of its first cr…
Growth
Chipotle Scales Loyalty Gamification to $1M+ Prize Pool
Chipotle IQ drew 1.8 million quiz completions in 2025 — nearly double the prior year — and the 2026 edition adds streak…
Growth
Lightspeed Ties POS Data to Meta Ads for Brick-and-Mortar ROAS
Lightspeed Retail now pipes point-of-sale transaction data directly into Meta Conversions API, giving physical-store op…
Growth
Whataburger Locks August Promos Behind App-Only Wall
Whataburger's August birthday campaign ties every promotional offer to app redemption, signaling how regional QSR chain…
Growth
Carl's Jr. Turns Fan UGC Into a $85,000 Media Play
Carl's Jr. is sourcing short-form video creative from fans to mark its 85th anniversary, blending earned media, loyalty…