Brand Launch
Skinny Mixes Expands Fall Syrup Line With Seasonal DTC Push
Jordan's Skinny Mixes drops a ten-SKU fall collection built around consumer demand data, reviving two discontinued flav…
Brand Launch 565 stories
Brand Launch
Danimals Reformulates Kids' Smoothies With Nutrient Push
Danimals relaunches its full smoothie range with 25% less sugar and a three-nutrient claim, positioning the brand as th…
Brand Launch
Jumex Launches RTD Protein Shake in 2,942 Walmart Doors
Grupo Jumex is moving its 60-year flavor equity into the performance-nutrition aisle, targeting Walmart's full U.S. sto…
Brand Launch
Eat Wasted Enters U.S. Retail With Rescued-Bread Pasta
Eat Wasted, the Copenhagen brand turning rescued artisanal European bread into premium pasta, is entering U.S. retail t…
Brand Launch
PiiPER Hits Target & Walmart With Gen-Z Baking Line
PiiPER enters mass retail with a visually driven baking lineup priced at $5.49–$5.99, signaling a generational shift bu…
Brand Launch
J. Lohr Refreshes Flume Crossing to Ride Sauvignon Blanc Surge
J. Lohr Vineyards & Wines is rolling out redesigned packaging for its Arroyo Seco Sauvignon Blanc, aligning visual iden…
Brand Launch
Jim Beam Opens Distillery Campus to Content Creators
James B. Beam Distilling Co. is converting a portion of its historic Clermont campus into a branded content production …
Brand Launch
BareOrganics and Probiogen Land Walmart with Dual Brand Push
Diya Beauty and Wellness secures Walmart shelf space for BareOrganics functional coffees and Probiogen's award-winning …
Brand Launch
PORTA Lands 4,500 Target Doors With Roman-Style Frozen Pizza
PORTA, the Toronto-founded frozen pizza brand, enters Target nationwide at $11.99 SRP, expanding to 4,500 U.S. doors ju…
Brand Launch
Naked Earth Enters Functional Beverage With Cacao Launch
Naked Earth's single-serve cacao blend enters the functional beverage shelf with direct-trade sourcing, biodegradable p…
Brand Launch
MIKE AND IKE® Locks Five-Year Esports Deal With Dignitas
MIKE AND IKE® and Dignitas are expanding their Fortnite-focused co-marketing into live bootcamps, community tournaments…
Brand Launch
Bazooka Brands Bets on Creator Rivalry to Drive Retail Velocity
Bazooka Brands' month-long creator showdown ties influencer content directly to measurable retail sales lift, signaling…