Brand Launch
Jones Soda Takes Fallout Collab Into Club Store Retail
Gaming IP meets warehouse retail: the club store push signals where licensed beverage brands are placing their volume b…
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Brand Launch
Nurri Lands Kids Protein Line at Sam's Club Nationwide
A Circana top-growth brand skips DTC ramp-up and goes straight to club retail. Buyers and brokers should note the seque…
Brand Launch
Boar's Head Moves Pickle Heritage Into Portable Snack Format
The deli stalwart is betting that brand equity and flavor depth can carve out shelf and menu real estate in a pickle ca…
Brand Launch
Vermont Smoke & Cure Bets on Licensed Flavor in Meat Snack Aisle
The Kraft Heinz licensing machine enters the meat snack set. Here's what it signals for co-branded SKU strategy and ret…
Brand Launch
Casa Maestri Drops Collectible Añejo for U.S. 250th Anniversary
Ultra-premium commemorative releases tied to cultural moments are a short window — here's how on-premise buyers and bra…
Brand Launch
La Pulga Tequila Goes Double-Barrel With Still Austin Collab
Texas-rooted barrel finishing is becoming a credible retail and on-premise differentiator — here's what the La Pulga mo…
Brand Launch
Tahini's Bets on Shawarma Ramen to Convert YouTube Audience
When a shawarma chain with 2 billion video views drops a fusion LTO nationwide, it signals content-to-conversion is no …
Brand Launch
BERO Launches Non-Alc Shandy Line Into Summer NAB Market
A celebrity-backed NAB brand moves beyond core beer formats into occasion-based SKUs. Buyers and on-premise operators s…
Brand Launch
TAL Hydration Taps Cely Vazquez for Walmart-Exclusive Drop
A creator-anchored limited run at Walmart tests whether social proof converts at the mass-retail price point — a move b…
Brand Launch
Pinkberry Activates DC Studios Tie-In for Summer LTO Push
IP-licensed LTOs are outperforming standard seasonal promos on traffic lift. Here's what the Pinkberry-Supergirl deal s…
Brand Launch
Carvel's Fudgie Cake Lands Exclusively at Publix Freezers
Single-retailer exclusives are reshaping how licensed ice cream brands capture seasonal shelf space. Here's what the Pu…
Brand Launch
LACTAID Runs Pop-Up Ice Cream Tour to Own Summer Weekend Mindshare
The Kenvue brand is converting a cultural anxiety moment — Sunday stress — into a physical sampling engine. Here's what…