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KFC's Hot Ranch Big Dip launch pairs a format-native creator partnership with a sauce-forward menu strategy, signaling …

American Packaging Corporation's new flexible packaging investments target tea brands seeking solvent-free barrier coat…

PrepWizard's cloud-based labeling and task-management stack just attracted private investment focused exclusively on re…

Wendy's newly created CMCGO role hands a former McDonald's marketing chief the mandate to rebuild brand relevance, deep…

f'real's blend-it-yourself platform lands its first Golden OREO licensed SKU, pairing its most-requested flavor comebac…

Bota Box is running a cross-country experiential push through college football markets this fall, giving beverage and f…

Mountain Dew and Trolli's second annual limited-edition soda extends a cross-category collaboration playbook that foods…

Cheez-It's Westfield Topanga pop-up with Chain signals how CPG brands are using short-term foodservice residencies to g…

Grenade's U.S. entry targets a protein bar segment growing at four times the rate of total protein snacks, opening with…

Growth

Wendy's is gating a high-velocity LTO behind its app login, using a daily-refresh mechanic to build visit frequency and…

Long John Silver's is applying its signature fish batter to Fried Pickles and pairing them with a new OLD BAY Ranch dip…

The Vitamin Shoppe's internal promotion of Jack Gayton reshapes its buying and brand-partnership structure across suppl…

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