Growth
Insomnia Cookies Turns PJ Night Into a 360-Location Traffic Engine
Insomnia Cookies deploys a campus-anchored, UGC-driven promotional model that operators running multi-unit or college-a…
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Growth
Jim Beam Turns the NFL 'Doink' Into a CTV Brand Moment
Jim Beam is running a season-long NFL sweepstakes across CTV, TikTok, Meta, Reddit, and YouTube, using field-goal misse…
Growth
Pure Leaf Activates Tennis Sponsorship With OOH and Social Drops
Pure Leaf's 'Set Break Collection' ties seven limited-edition Instagram drops to peak tennis season, pairing influencer…
Growth
CPG Giants Bet on Retail Media Networks to Move Product
Media in Retail's new brand and agency cohorts pull Danone, Kraft Heinz, Nestlé, and Mars into a structured executive n…
Growth
Wendy's App-Only Nugget Deal Signals Digital Loyalty Push
Wendy's is gating a high-velocity LTO behind its app login, using a daily-refresh mechanic to build visit frequency and…
Growth
Chipotle Bets on Gen Alpha Creators to Drive Kid's Meal Digital Orders
Chipotle Mexican Grill is making Salish Matter — the No. 2 highest-engaged creator on TikTok — the face of its first cr…
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Chipotle Scales Loyalty Gamification to $1M+ Prize Pool
Chipotle IQ drew 1.8 million quiz completions in 2025 — nearly double the prior year — and the 2026 edition adds streak…
Growth
Lightspeed Ties POS Data to Meta Ads for Brick-and-Mortar ROAS
Lightspeed Retail now pipes point-of-sale transaction data directly into Meta Conversions API, giving physical-store op…
Growth
Whataburger Locks August Promos Behind App-Only Wall
Whataburger's August birthday campaign ties every promotional offer to app redemption, signaling how regional QSR chain…
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Carl's Jr. Turns Fan UGC Into a $85,000 Media Play
Carl's Jr. is sourcing short-form video creative from fans to mark its 85th anniversary, blending earned media, loyalty…
Growth
Chipotle Turns Soccer Hydration Break Into $1M Burrito Drop
Chipotle's July 19 'Water Break' Instagram activation ties a $1 million entrée giveaway to the international tournament…
Growth
Thinly Dipped, Deeply Rooted: How SkinnyDipped Stayed True to Its Mission While Scaling Nationwide
Mother-daughter founders Val and Breezy Griffith reflect on scaling SkinnyDipped to more than 30,000 stores without com…