Brand Launch
Metro Diner Turns a Food Holiday Into a 69-Location Campaign
Metro Diner's 8th annual National Fried Chicken & Waffle Day scales its giveaway across 69 locations, social media cont…
Brand Launch 381 stories
Brand Launch
TruHeight Moves Into Functional Foods With Protein Waffles
TruHeight Vitamins is expanding its retail footprint — already in roughly 5,000 CVS locations and Target — into functio…
Brand Launch
Dogtails Mixology Enters Pet-Occasion Beverage Gift Market
Dogtails Mixology debuts a dual-format recipe deck and cocktail napkin set targeting pet-owning consumers who want dogs…
Brand Launch
Younan Wine Estates Launches French Luxury House for Global Push
Younan Wine Estates & Spirits brings three Saint-Émilion Grand Cru estates and a Cognac house under one roof, signaling…
Brand Launch
Perlée Launches Oregon's First Dedicated Sparkling Estate
Perlée's Willamette Valley estate pairs a $150 Blanc de Blancs debut with a hyper-intimate, twelve-guest hospitality fo…
Brand Launch
Lou Malnati's Takes Italian Beef Collab to Nationwide DTC
Lou Malnati's limited-time Italian Combo Beef-Za — built with chef Jeff Mauro's Mauro Provisions line — moves from in-s…
Brand Launch
The Farmer Companies Closes $17M Series A, Taps Dot's Pretzels CEO
The Farmer Companies has secured $17 million in Series A capital and brought in the executive who grew Dot's Pretzels f…
Brand Launch
Chips Ahoy! Bets on TikTok Shop for Mystery SKU Launch
Chips Ahoy! is staging a TikTok Shop debut before national retail rollout for its mystery-flavor SKU, pairing a $25,000…
Brand Launch
Bush's Beans Rides Soccer Wave With Limited-Edition UK Kit
Bush's Beans is tapping 15 million new American soccer fans with a limited-edition Beans on Toast Kit, pairing a new to…
Brand Launch
C4 Launches Sparkling Protein RTD Into Mass Retail
C4 Sparkling Protein launches at Walmart with three SKUs, positioning Nutrabolt to capture the fast-growing clear and s…
Brand Launch
Bib & Tucker Enters Bottled-in-Bond With 8-Year Tennessee High-Rye
Bib & Tucker's first bonded release signals how mid-tier spirits brands are leaning into heritage federal standards to …
Brand Launch
Old Elk Drops 10-Year Collection at $69.99 Post-Acquisition
Old Elk Distillery launches a three-SKU 10-Year-Old Collection — Straight Bourbon, Straight Wheat Whiskey, and Wheated …