Brand Launch
Snack Iconic Tests DTC Preorder Model for DOVE Pretzel Launch
Snack Iconic's First Crunch Club launch reveals how licensed snack brands are using direct-to-consumer preorder mechani…
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Brand Launch
Tres Picosos Enters Airport Automated Dining via Evolvending
Tres Picosos is placing hot Mexican food in automated airport kiosks across MSP, BOS, CHS, and RSW — a distribution mov…
Brand Launch
Ripple Foods Targets Baby Aisle With Walmart-Exclusive Toddler Milk
Ripple Foods is entering the toddler nutrition segment with a Walmart-exclusive shelf-stable milk, signaling how plant-…
Brand Launch
Pure Michigan & Short's Brewing Launch Fall IPA Campaign
Pure Michigan's fall campaign pairs a Short's Brewing co-branded IPA with CTV, print, and geo-targeted digital spend ac…
Brand Launch
Jeptha Creed Uses Anniversary Series to Build Brand Equity
Jeptha Creed Distillery is rolling out a three-episode documentary series timed to its 10th anniversary, anchoring prov…
Brand Launch
oHy Hydrogen Water Lands 800 Target Doors Nationwide
oHy's Target placement marks the first hydrogen beverage to reach the mass retail sparkling water aisle, giving functio…
Brand Launch
BarrelPick.com Opens Full-Barrel Bourbon Ownership to Consumers
BarrelPick.com debuts at the Kentucky Bourbon Festival with 1,000-plus barrels listed from more than 20 distilleries, l…
Brand Launch
Jones Soda Targets Club Retail With Fourth Fallout Collab Pack
Jones Soda Co. and Bethesda Softworks are releasing their fourth club-exclusive Fallout collaboration, debuting Nuka-Co…
Brand Launch
Garage Beer Runs Collectible LTO Campaign With Jason Kelce
Garage Beer pairs a nostalgia-driven limited-time collectible with a Kingsford charcoal co-brand, giving distributors a…
Brand Launch
Pompeian Activates Ravens Deal With Stadium & Retail Play
Pompeian's Ravens deal pairs in-stadium brand activations with a co-branded extra virgin olive oil bottle at local reta…
Brand Launch
Gotham Greens Builds Out National Retail Sales Machine
Gotham Greens is restructuring its commercial organization — new CCO, new broker partnership, new salad kit innovations…
Brand Launch
Mars Men Launches Ignite Into Functional Beverage Mix Market
Mars Men's new Ignite stick-pack targets the men's cognitive performance segment with fully disclosed ingredient dosing…