Brand Launch Department
Avaline Launches Summer Campaign with Proper Hotels Tie-Up
The organic wine brand is using a limited-edition SKU as a campaign anchor, a playbook more beverage operators should s…
Brand Launch Department 233 stories
Brand Launch Department
TUMS Ties Brand Launch to World Cup With Food Truck Activation
CPG brands are borrowing experiential playbooks from hospitality. Operators and food truck vendors should note how TUMS…
Brand Launch Department
Slice Soda Adds Pineapple SKU Into Albertsons Nationwide
Suja Life's retail soda bet expands shelf presence just as functional-better-for-you carbonates accelerate in grocery. …
Brand Launch Department
Happy Ice Lands Downtown Disney With First All-Natural Menu
The LA-based Philadelphia Italian Ice brand's Disney cart placement tests whether clean-label positioning can carry pre…
Brand Launch Department
Belgian Boys Ties Limited-Edition SKU Launch to Soccer Summer
The Brooklyn brand is using a sweepstakes, custom stencil, and major retail placement to convert soccer-season attentio…
Brand Launch Department
Blue Diamond Almonds Rebrands After 20 Years on Shelf
New flavor innovation and updated product claims accompany the rollout — a signal for buyers and distributors watching …
Brand Launch Department
Pot + Pan Goes Nationwide with THC Edibles at Aspen F&W Classic
A THC edibles brand using a flagship trade event as its national launch platform signals how cannabis CPG is borrowing …
Brand Launch Department
David Protein Enters Frozen Dessert With 28-Minute Sellout
A bar brand crosses into frozen with a direct-to-consumer launch and a pop-up play — a move that retail buyers and food…
Brand Launch Department
KFC Bets on DC Collab to Drive Summer Traffic and Merch Revenue
For the first time in 20-plus years, KFC is activating collectible packaging in-restaurant. Here's what the move signal…
Brand Launch Department
Wilton Ties Brand Heritage to America 250 Retail Push
Heritage CPG brands are using the semiquincentennial as a retail and media hook. Operators and buyers should note how o…
Brand Launch Department
Nestlé Toll House Extends Refrigerated Dough With Remix Line
Brown butter, oatmeal, and inside-out formats signal where flavor innovation is heading in the refrigerated dough set —…
Brand Launch Department
Earth Rated Brings Vet Expertise Into Daily Pet Care Launch
Vet-backed product development is becoming a retail differentiator. Here's what this launch signals for better-for-pet …