Brand Launch
Jeptha Creed Launches Solera Bourbon on 10th Anniversary
Jeptha Creed Distillery's new $79.99 Solera Aged Bourbon unites nine heirloom corn varietals through a layered aging me…
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Brand Launch
Bottle Nexus Crosses 500 Brand Partners on DTC Alcohol Platform
Bottle Nexus has scaled to over 500 active spirits and wine brand partners in under three years, with celebrity-backed …
Brand Launch
Tractor Haymaker Lands at Wegmans in First Northeast Push
Tractor Beverage Company's Haymaker tonic moves from a Sprouts-only launch to 50 Wegmans stores across the Northeast, s…
Brand Launch
Protein Pop Targets Target with Gut-Health RTD Launch
Protein Pop Balance, from USANA subsidiary Rise Wellness, enters mass retail in September with a clear, prebiotic-forwa…
Brand Launch
Power Crunch Relaunches Under Ferrero With Reformulated Bar
Power Crunch is rolling out new packaging and a reformulated wafer bar at retailers nationwide, marking its first major…
Brand Launch
Old Forester Ties Birthday Bourbon Drop to Apparel Collab
Old Forester's annual Birthday Bourbon release now anchors a dual-product launch with Alpha Industries, signaling how h…
Brand Launch
Jack Link's Taps Meat Church BBQ for Walmart LTO Launch
Jack Link's and Meat Church BBQ are placing two co-branded jerky varieties in Walmart stores across 48 states through S…
Brand Launch
Hershey's Creme Bars Launch With KATSEYE and Uber Tie-Ins
Hershey's Creme Bars pair trend-forward coffeehouse flavors with a multi-Grammy-nominated girl group partnership and on…
Brand Launch
Pepsi Prebiotic Cola Uses Drybar to Drive Trial at 200 Locations
Pepsi Prebiotic Cola's Drybar partnership puts complimentary sampling inside a 200-plus-unit franchise during appointme…
Brand Launch
Planet Oat Launches 5-Ingredient SKU at Walmart
Planet Oat's new Humble Edition Oatmilk uses oats, banana puree, sea salt, and baking soda to court clean-label shopper…
Brand Launch
Graeter's x Toyota Sienna: A Co-Brand Play Worth Watching
Graeter's limited Salted Caramel Chip Wheels are engineered around the Toyota Sienna's available FridgeBox™ — a cross-c…
Brand Launch
Monster Energy Ties Can Codes to Call of Duty MW4 Launch
Monster Energy's tab-code campaign spans 16 oz. cans across three SKUs, four retail partners, and a seven-month window …