Brand Launch
David Protein Enters RTD With 30g Milkshake Launch
David Protein's new RTD milkshakes extend a fast-moving brand beyond bars and frozen dessert, with a fashion-forward ca…
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Brand Launch
Protein2o Taps Congo Brands Exec to Scale Clear Protein
Protein2o is pairing a new CEO — a Red Bull and Alani Nu veteran — with fresh capital to build out retail distribution,…
Operator Intelligence
Sara Lee Frozen Bakery Bets on Single-Serve to Reframe Frozen Desserts
Sara Lee Frozen Bakery is adding six single-serve cakes and cheesecakes to its Sweet Moments lineup after Cobblers capt…
Brand Launch
Mixsoon Enters Target Beauty Studio in 600+ Doors
Mixsoon's launch into Target Beauty Studio's 600-plus stores puts K-Beauty's single-ingredient format in front of a mas…
Operator Intelligence
De'Longhi Launches Global Campaign Behind Magnifica Duo
De'Longhi pairs Brad Pitt with director Spike Jonze to spotlight the Magnifica Duo's hot-and-cold versatility across br…
Operator Intelligence
Mixue Tests Value-Tea Playbook in U.S. Market
Mixue, the world's largest freshly-made beverage chain by store count, is expanding its U.S. footprint with a six-item …
Operator Intelligence
wagamama USA Overhauls Menu in U.S. Growth Push
wagamama USA rolls out its largest menu evolution in its U.S. history — 26 dishes, 15 beverages, new customization form…
Brand Launch
Girl Scouts Adds Allergy-Free and Dog Cookie SKUs for 2027
Girl Scouts of the USA partners with BARK and Partake to debut an allergen-free cookie and a dog treat, both online-onl…
Brand Launch
PLAYA DIA Enters Tequila with Coastal Lifestyle Play
PLAYA DIA, a woman-led, founder-owned tequila brand, is entering California's on- and off-premise channels with a smoot…
Operator Intelligence
Culture Pop Soda Targets Fall Retail with Limited Apple SKU
Culture Pop Soda's seasonal Sparkling Apple rollout hits nine major retail chains simultaneously, signaling how emergin…
Brand Launch
Campari Group Backs Sarti With Largest Aperitivo Launch Spend
Sarti Rosa enters the U.S. market backed by Campari Group's largest aperitivo launch investment to date, targeting on-p…
Brand Launch
Carbone Fine Food Breaks Into Condiments at Whole Foods
Carbone Fine Food debuts Calabrian Chili Crisp and Aglio e Peperoncino at Whole Foods, its first move outside pasta sau…