Operator Intelligence
Mondelez Flips SOUR PATCH KIDS Format for Retail Shelf
The sweet-then-sour reversal and individual-wrap format points to where impulse confection is heading at grab-and-go an…
All 1929 stories
Operator Intelligence
Quest Nutrition Bets on Dill Pickle to Revive Chip Category
After 10 years of silence on chip SKUs, a dill pickle launch tells retail buyers and foodservice operators where the pe…
Brand Launch
Tequila Tromba Launches 3.75L Format Targeting On-Premise Volume
A five-bottle-equivalent SKU signals where premium additive-free tequila brands are placing their on-premise bets headi…
Operator Intelligence
Church's Texas Chicken Turns Sauce Launch Into a Community Media Event
The QSR tied a new dipping sauce to a 30-year hip-hop anniversary, turning a product launch into earned media. Here's w…
Operator Intelligence
Guthrie's Chicken Opens 7th Carolinas Unit in Jacksonville
A military-market entry and a free-chicken-for-a-year grand-opening hook offer a usable playbook for emerging QSR brand…
Brand Launch
Hampton Water Bets on Artist Collabs to Drive Rosé Shelf Velocity
For wine brands chasing retail placement and on-premise velocity, the Artist Series model signals where premium rosé is…
Growth
BRAMI Closes $33M Series B to Push Protein Pasta Nationally
VMG's backing signals that functional pasta has cleared the 'novelty' threshold — buyers and distributors should expect…
Brand Launch
Kayem Launches MFA-Backed Art Tour for America's 250th
The 'There When It Mattered Most' campaign blends cultural institution access with seasonal brand storytelling — a play…
Brand Launch
VSL Probiotics Hits 1,500 Walmart Doors in First Mass Retail Push
Actial Nutrition's Walmart rollout is a textbook case of clinical-brand retail readiness — and a signal for food and be…
Growth
Twisted Alchemy Widens Whole Foods Shelf in Five-State Push
A cold-pressed cocktail mixer brand's second wave into Whole Foods maps a replicable playbook for premium beverage foun…
Brand Launch
Remus Bourbon Extends Sports IP Strategy With Lou Gehrig Reserve
Ultra-limited collectible releases tied to legacy sports figures are becoming a repeatable shelf strategy. Here's what …
Brand Launch
Wild Turkey Launches Archive Series Targeting Vintage Bourbon Buyers
A 16-year, 120-proof annual release built around collector nostalgia — here's what it means for bar program positioning…