Brand Launch
Raddish Kids Wins Parents' Picks for F&B Subscription Box
Third-party validation is becoming a measurable launch asset. Here's what a consumer award means for retail readiness a…
Brand Launch 381 stories
Brand Launch
Yogurtland Activates Disney IP to Drive LTO Traffic
Studios are courting QSR and fast-casual operators harder than ever. Here's what the Yogurtland-Disney deal signals for…
Brand Launch
Lioness Lands 1,900-Door Target Launch With Women-First Functional Snack
A simultaneous Target, Amazon, and TikTok Shop launch signals how emerging functional brands are sequencing retail and …
Brand Launch
Soules Kitchen Turns a Calendar Date Into a Brand Launch
The Tyler, Texas family brand ties SKU identity to a cultural moment. Here's what the move signals for regional CPG ope…
Brand Launch
Lagunitas Turns Iron Maiden Collab Into a Live Brand Activation
Tying a paid immersive role to a national tour leg is a sampling and earned-media strategy that beverage brands and on-…
Brand Launch
Teremana Launches First Limited-Edition Bottle Series
The Blanco and Reposado redesigns are a packaging-as-marketing play — and a signal to buyers that small-batch positioni…
Brand Launch
Tia Lupita Foods Launches Two Sauces in Condiment Aisle Push
The Shark Tank alum's latest launch tests whether Mexican-forward flavor profiles can cut through a crowded better-for-…
Brand Launch
Brook37 Enters Costco Texas Across All 54 Warehouses
A woman-owned, direct-farm-sourced tea brand skips specialty retail and goes straight to club. Buyers and brokers shoul…
Brand Launch
Hallowed Spirits Launches Secretariat Bourbon With IP-Backed Limited Drop
For spirits brands and retail buyers, this Claiborne Farm collaboration signals how licensed heritage IP is becoming a …
Brand Launch
Poppi Lands Love Island In-Show Placement Across Two Markets
For beverage brands eyeing international retail lift, embedded entertainment partnerships are replacing traditional med…
Brand Launch
Devil's Grin Texas Gin Goes National With Craft Gin Platform
A Fort Worth gin brand targets vodka drinkers and gin skeptics across major U.S. markets — a positioning play operators…
Brand Launch
TRUFF x PopUp Bagels Tests LTO Collab With Live-Event Layer
Appointing a DJ as Chief Hot Officer and pairing retail availability with live events signals a maturing playbook for c…