Brand Launch Department
Taste of Home Bets on YouTube-First Food Series
Taste of Home's new YouTube-first series pairs celebrity guests with host Lindsay Ames to recreate signature sandwiches…
Brand Launch Department 233 stories
Brand Launch Department
Lifeway Foods Turns 40 with a SoHo Pop-Up Brand Moment
A celebrity-anchored experiential launch in one of the country's highest-foot-traffic retail corridors is a playbook wo…
Brand Launch Department
SHĀNG Launches Baijiu-Whiskey Hybrid Out of Kentucky
An international partnership distilling out of Elizabethtown, Ky. is betting that baijiu heritage and American whiskey …
Brand Launch Department
Roundhouse Provisions Enters Snack Aisle With Grass-Fed Beef Sticks
Zero sugar, shelf-stable, and positioned against ultra-processed convenience foods — a launch template worth watching f…
Brand Launch Department
Bob's Red Mill Taps @TheMoodyFoody for Community-First Campaign
The employee-owned grain brand's Moregetherness push shows how heritage CPG labels are using creator partnerships to dr…
Brand Launch Department
CocoGoodsCo Enters Functional Hydration With Prebiotic Coconut Water
The move positions CocoGoodsCo squarely in the gut-health hydration aisle at a moment when retail buyers are actively r…
Brand Launch Department
smartwater Locks In 40+ Pvolve Studios as Hydration Partner
The Jennifer Aniston halo connects two brand relationships into one co-marketing play. Here's what wellness beverage op…
Brand Launch Department
TruHeight Moves Into Everyday Wellness With Two SKU Launch
A specialty supplement brand extending into whole-food formats is a distribution and retail-readiness play buyers and b…
Brand Launch Department
STING Energy Bets on F1 and Alan Walker for Global Brand Lift
A Barcelona Grand Prix debut with a global DJ is a distribution and retail readiness play as much as a marketing one — …
Brand Launch Department
Boyd's Seafood Blend Eyes Retail With 25-Year Recipe Behind It
A South Carolina inventor's InventHelp submission signals the continuing demand for turnkey fry mixes — a category reta…
Brand Launch Department
EBY Pop Launch Signals Influencer-Video Drop Strategy
Embedding a product reveal inside a streamed music video is a channel move that food and beverage brands can replicate …
Brand Launch Department
TGE Completes L'OFFICIEL COFFEE Fit-Out in Macau
Fashion-media licensing meets hospitality real estate. The Macau opening is a data point operators and brand-launch tea…