Brand Launch
BUBS Hits 60,000 Doors in Year One, Expands SKU Lineup
BUBS expanded its U.S. retail footprint to more than 60,000 doors in twelve months, then followed with new flavors, siz…
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Brand Launch
8it Launches First Taste to Test Exclusive Drop Format in NYC
8it's First Taste event stress-tests a scarcity-driven festival format that pairs emerging NYC food operators with esta…
Brand Launch
The Glenlivet Pairs Limited SKU With Culinary Pop-Up Strategy
The Glenlivet's new Provence Edition — finished in Château Sainte Marguerite, Rivesaltes, and Sauternes casks — arrives…
Brand Launch
Tropical Smoothie Cafe Rebrands at $1.6B in System Sales
Tropical Smoothie Cafe's new visual identity, redesigned app, and repositioned 'tropical as a state of mind' platform s…
Brand Launch
TRIP Launches $550M Celeb Campaign as Calm Drinks Lead Functional
TRIP, valued at $550 million and tracking toward $200 million in 2026 revenue, is rolling out a national TV and out-of-…
Brand Launch
TRUBAR x Cha Cha Matcha Tests Café as a Retail Launch Channel
TRUBAR is using a limited-edition matcha bar and in-café protein add-ons to test café culture as a brand-building distr…
Brand Launch
ARIEL Vineyards Adds Sauvignon Blanc as NA Wine Sales Surge
ARIEL Vineyards, the alcohol-removed wine brand from J. Lohr Vineyards & Wines, is extending its portfolio into Sauvign…
Brand Launch
Sazerac Relaunches Glenmore at $19.99 for On-Premise Buyers
Sazerac's Glenmore Bourbon and Rye Whiskey enter the on-premise channel immediately at a $19.99 SRP, positioning a 150-…
Brand Launch
Don Julio Takes Tequila Education On a National Tour
Tequila Don Julio's four-act immersive tasting tour, rooted in Jalisco production heritage, offers on-premise operators…
Brand Launch
Doc's Jazz Club Brings Supper Club Model to Chicago
Doc's Jazz Club, the San Antonio- and Houston-based supper club concept, will occupy the former Yard House space at NEW…
Brand Launch
Momofuku Goods Expands Into Sauces Across 13,000 Retail Doors
Momofuku Goods is converting its restaurant IP into a five-SKU sauce line priced at $7.99–$8.99, backed by a three-city…
Brand Launch
Blue Chair Bay Enters Seasonal LTO Market With Pumpkin Rum Cream
Blue Chair Bay Rum's first seasonal flavor innovation in three years signals how celebrity-backed spirits brands are ch…