SPAMMY™ and Hello Kitty® invite fans on a flavorful global adventure with the new "Tour de Sizzle" campaign, celebrating iconic dishes and food cultures from around the world

AUSTIN, Minn., June 9, 2026 /PRNewswire/ -- The SPAM® brand is teaming up with Sanrio®, the global lifestyle brand home to Hello Kitty®, for a can't-miss collaboration introducing a limited-edition SPAM® x Hello Kitty® collectible can featuring Hello Kitty® enjoying SPAM® Musubi. Bringing together two globally beloved icons, the collectible celebrates the fandom, flavor, and fun that have made both brands cultural favorites for generations. The limited-edition can is available nationwide while supplies last.

Inside the rollout

Why it matters

For industry operators, this is another data point in the structural change reshaping the growth sector. Watch for follow-on moves from competitors and reactions from key channel partners in the coming quarters.

 SPAMMY™ and Hello Kitty® invite fans on a flavorful global adventure with the new "Tour de Sizzle" campaign, celebrating iconic dishes and food cultures from around the world

AUSTIN, Minn., June 9, 2026 /PRNewswire/ -- The SPAM® brand is teaming up with Sanrio®, the global lifestyle brand home to Hello Kitty®, for a can't-miss collaboration introducing a limited-edition SPAM® x Hello Kitty® collectible can featuring Hello Kitty® enjoying SPAM® Musubi. Bringing together two globally beloved icons, the collectible celebrates the fandom, flavor, and fun that have made both brands cultural favorites for generations. The limited-edition can is available nationwide while supplies last.

For more industry intelligence built for operators, explore Food & Beverage Magazine's coverage and our latest industry analysis. Have a take on this story? Drop a comment below — we want to hear how it's playing out in your operation.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.