Introducing the limited-release Tallerboy: a taller-than-a-tallboy can to celebrate the summer of soccer 

CHICAGO, June 9, 2026 /PRNewswire/ -- After stretching its name across cans and screens in anticipation for the summer of soccer, Coooors Light is now extending the can itself. Today, the brand debuts the Coooors Light Tallerboy — a limited-release, taller-than-a-tallboy canister that holds and chills three full Coooors Light cans at once, designed to keep the celebration going during the biggest moments in soccer. Whether it's a last-minute winner or a penalty shootout that won't quit, the Tallerboy is ready for whatever the summer of soccer throws at you.

What's happening

Why it matters

For industry operators, this is another data point in the structural change reshaping the growth sector. Watch for follow-on moves from competitors and reactions from key channel partners in the coming quarters.

Introducing the limited-release Tallerboy: a taller-than-a-tallboy can to celebrate the summer of soccer 

CHICAGO, June 9, 2026 /PRNewswire/ -- After stretching its name across cans and screens in anticipation for the summer of soccer, Coooors Light is now extending the can itself. Today, the brand debuts the Coooors Light Tallerboy — a limited-release, taller-than-a-tallboy canister that holds and chills three full Coooors Light cans at once, designed to keep the celebration going during the biggest moments in soccer. Whether it's a last-minute winner or a penalty shootout that won't quit, the Tallerboy is ready for whatever the summer of soccer throws at you.

For more industry intelligence built for operators, explore Food & Beverage Magazine's coverage and our latest industry analysis. Have a take on this story? Drop a comment below — we want to hear how it's playing out in your operation.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.