Paramount Coffee is entering the convenience-channel ready-to-drink cold brew segment with One Good Can of Coffee, a farm-direct, OBIIS-certified line debuting this week at the 2026 NACS Show in Las Vegas. The 11-ounce canned cold brew launches in three varieties — Original Cold Brew, Mocha Cold Brew, and Caramel Cold Brew — and is scheduled for direct-to-consumer availability at ParamountCoffee.com beginning in late October.
For c-store buyers and foodservice operators evaluating the RTD coffee shelf, the pitch is straightforward: a premium cold coffee option that requires no additional equipment, no dedicated labor, and no training overhead. That operational simplicity is increasingly the entry price in a channel where cold beverage sets are already crowded and labor margins are tight.
The Sourcing Angle
What separates One Good Can of Coffee from generic private-label cold brew is the supply chain architecture. Paramount partners with OBIIS (One Big Island In Space) to build direct relationships with coffee producers globally, including on-site farm evaluations covering labor practices, environmental standards, and community impact. Farm-direct sourcing compresses the traditional broker-heavy coffee supply chain, giving operators a traceable provenance story they can put in front of sustainability-conscious consumers.
That matters more than it used to at the shelf. Research from the NYU Stern Center for Sustainable Business and Circana found that 85.0% of U.S. consumers are more likely to purchase from brands that demonstrate sustainable practices, and that sustainability-marketed consumer packaged goods have driven nearly 45.0% of U.S. CPG market growth over the past 13 years. Buyers stocking a convenience cooler can point to those numbers when making the case for a premium price point over commodity RTD options.
What Operators Should Watch
The NACS debut signals that Paramount — a 100% employee-owned company roasting since 1935 — is deliberately sequencing its RTD strategy through the convenience and foodservice trade before a broader retail rollout. The company launched Joe Knows Coffee Cold Brew earlier this year as its initial RTD entry, making One Good Can of Coffee a second, distinct brand built around a differentiated sourcing credential rather than a line extension.
For operators evaluating beverage program upgrades or buyers scouting the NACS floor, the question is whether the OBIIS certification carries enough consumer recognition to justify shelf-price separation. OBIIS remains a niche credential relative to Rainforest Alliance or Fair Trade, so operators should assess whether their specific customer base responds to the farm-direct narrative or whether the cleaner-label 100% Arabica positioning does more work in-market. Either way, this launch is worth tracking as a brand-launch case study in how mid-size roasters are competing against the major RTD coffee players without matching their marketing budgets.
Paramount's booth at NACS (#C4617) also showcases its organic flavored coffees and Aliado farm-direct line, suggesting a portfolio approach to sustainability-positioned SKUs rather than a single hero product bet.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
