Shane's custom order features the Caesar Salad Stuffer with Chicken as the newest addition to the Mix & Match value menu

ST. LOUIS, June 9, 2026 /PRNewswire/ -- Panera Bread is turning up the volume on value with a little help from viral creator and comedian Jake Shane. Today, the brand introduced the "Pass That Panera" Meal, a custom Mix & Match Menu order curated by Shane, featuring the addition of the Caesar Salad Stuffer with Chicken to the value menu for a limited time. Launched earlier this year, the Mix & Match value menu allows guests to enjoy two or more items from a selection of 11 of Panera's favorite sandwiches, salads, and soups for just $4.99 each*.

What's happening

Why it matters

For industry operators, this is another data point in the structural change reshaping the growth sector. Watch for follow-on moves from competitors and reactions from key channel partners in the coming quarters.

Shane's custom order features the Caesar Salad Stuffer with Chicken as the newest addition to the Mix & Match value menu

ST. LOUIS, June 9, 2026 /PRNewswire/ -- Panera Bread is turning up the volume on value with a little help from viral creator and comedian Jake Shane. Today, the brand introduced the "Pass That Panera" Meal, a custom Mix & Match Menu order curated by Shane, featuring the addition of the Caesar Salad Stuffer with Chicken to the value menu for a limited time. Launched earlier this year, the Mix & Match value menu allows guests to enjoy two or more items from a selection of 11 of Panera's favorite sandwiches, salads, and soups for just $4.99 each*.

For more industry intelligence built for operators, explore Food & Beverage Magazine's coverage and our latest industry analysis. Have a take on this story? Drop a comment below — we want to hear how it's playing out in your operation.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.