The Launch

Gigli is expanding its retail footprint with a seven-SKU portfolio drop that includes three functional sparkling beverages and four zero-proof SKINNY Mocktails. The move comes roughly two years after the brand entered the market in January 2024 with THC cocktails, and follows customer demand for the same clean-ingredient, low-calorie approach across more daypart occasions. The initial retail activation ran through Hy-Vee, with online availability across both gigli.com and gigliinfused.com.

For buyers and distributors evaluating functional beverage candidates, the numbers Gigli is citing offer useful benchmarks: more than 8.5 million cans sold, distribution across 21 states, and a retail presence in 5,500 locations prior to this launch. That's a meaningful velocity foundation for a brand asking retailers to stock an expanded, higher-complexity lineup.

What's In the Can

The Daily Functional Line is built around what Gigli calls "stackable functionality" — multiple complementary active ingredients per SKU rather than a single hero ingredient. Daily Lift (Energy + Strength) delivers 180 mg of natural caffeine from green coffee bean and guayusa, 3 g of creatine monohydrate, and 100 mg of L-theanine, plus ashwagandha, Panax ginseng, and B vitamins, in Peach Mango and Strawberry Yuzu. Daily Glow (Beauty + Hydration) pairs electrolytes with 2 g of hydrolyzed collagen, 240 mg of hyaluronic acid, and 3 g of creatine in Dragon Fruit and Blackberry Lime. Daily Flow (Mood + Mind) anchors its formula in lion's mane, reishi, and cordyceps alongside L-theanine and guayusa in Blueberry Acai and Pomegranate Blood Orange.

The SKINNY Mocktails — Blueberry Lemon Smash, Blood Orange Margarita, Raspberry Mule, and Pineapple Mojito — come in under 15 calories with zero added sugar, using real fruit juice, ashwagandha, and ginseng. The absence of sucralose and aspartame is a deliberate brand position: Gigli is pushing back against the "zero sugar" shorthand that dominates better-for-you beverage marketing, arguing that artificial sweetener substitution is not the same as real ingredient quality.

Signals for Operators and Buyers

The Gigli launch reflects two converging trends that foodservice and retail buyers should be tracking. First, the supplement-to-beverage migration is accelerating — creatine, collagen, hyaluronic acid, and functional mushrooms are moving from pill and powder formats into ready-to-drink SKUs at scale, and the consumer appetite for stacked-ingredient formats is validating higher price points. Second, the mocktail category continues to mature from novelty into a plannable, year-round segment; a zero-proof line with cocktail-occasion framing and adaptogen support is a credible on-premise and off-premise play for operators running alcohol-alternative programs.

Kam Talebi, Founder and CEO of Gigli, framed the ambition directly: "We believe the next chapter of functional beverages belongs in the everyday beverage aisle." For operators building out wellness beverage sets — whether in hotel minibars, gym cafés, or grocery adjacencies — a brand that already has 5,500 doors and multi-state distribution reduces onboarding friction compared to emerging brands with no proven retail velocity. Buyers evaluating beverage trend shifts and functional SKU strategy should put Gigli's stackable-functionality model on the radar as a format signal, not just a brand decision.

For brands considering similar retail-ready launch packages and distribution introductions, the Gigli approach — leading with a proven THC cocktail base, then layering a non-intoxicating functional line to broaden retail eligibility — is a template worth studying.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.

Frequently Asked Questions

What's Gigli's retail footprint before this expansion?

Gigli shipped 8.5 million cans across 21 states and secured shelf space in 5,500 locations prior to launching these seven new SKUs. That's a solid velocity baseline — the kind of foundation that makes retailers confident stocking a more complex portfolio.

How much caffeine is in Daily Lift, and where does it come from?

Daily Lift delivers 180 mg of natural caffeine sourced from green coffee bean and guayusa, paired with 3 g of creatine monohydrate and 100 mg of L-theanine. It's positioned as an energy-plus-strength play, not just a caffeine bomb.

Which retailers are stocking the new line at launch?

Hy-Vee is running the initial retail activation, with direct-to-consumer fulfillment through gigli.com and gigliinfused.com. The brand isn't naming additional retail partners in the announcement, so your distributor relationships will determine velocity in your region.

What makes Daily Glow different from typical collagen-added beverages?

Daily Glow stacks hydrolyzed collagen (2 g), hyaluronic acid (240 mg), creatine (3 g), and electrolytes in a single can — it's not a single-ingredient beauty play. Available in Dragon Fruit and Blackberry Lime.

How do the SKINNY Mocktails compare nutritionally to competitors?

All four SKUs come in under 15 calories with zero added sugar, hitting the low-calorie, zero-proof daypart that appeals to sober-curious and occasion-driven consumers. Gigli's positioning them as retail-ready alternatives to craft mocktails that typically run 50–80 calories.