Single-serve sparkling wine just got a more accessible price shelf. Gemma di Luna Prosecco DOC, the Italian import distributed exclusively in the U.S. by Enovation Brands, is rolling out a 187ml three-pack nationally at a $19.99 SRP — complementing its existing 750ml bottle at $16.99. The move is a direct play for the outdoor-occasion and single-serve occasion that operators and retail buyers have been building around since the pandemic reshuffled beverage formats.
Why Format Matters Now
The 187ml segment has quietly become a strategic battleground for imported sparkling wine. Single-serve cans and mini-bottles are no longer just convenience plays — they are margin tools for operators who can price individual pours without opening a full bottle, and velocity drivers for retail buyers looking to hit a sub-$20 impulse price point. For on-premise buyers, a three-pack format creates an easy upsell: sell one glass, leave two chilled for the table. For off-premise, the format travels to picnics, concert venues, and catered events where glass bottles are permitted but full 750ml pours are operationally inconvenient.
Gemma di Luna is a 100% Glera-grape Prosecco DOC, coming in at 10.5% ABV with a profile — white flowers, lemon peel, peach, lemon curd finish — that programs well as a house aperitif or the base of a signature spritz. Lisa Schuster, National Marketing Director for Enovation Brands, frames the launch around the Italian concept of Ferragosto, the mid-August slowdown holiday, extending that relaxed-occasion positioning into fall. The brand's suggested fall build — pear nectar, elderflower liqueur, seltzer — gives beverage directors a low-cost, seasonal menu insertion without sourcing a new SKU.
Supplier Landscape to Watch
Enovation Brands is a subsidiary of Italian Wine Brands, S.p.A., Italy's largest private wine group and the world's leading Prosecco producer by volume, which shipped 160 million bottles across 95 countries in 2025. That supply chain depth matters for procurement teams: Gemma di Luna is not a boutique import that will go out of stock mid-season. National availability in both formats means buyers can commit to fall programming without supply-risk hedging.
For operators building a by-the-glass Prosecco program, the $16.99 per-bottle SRP leaves solid margin at typical on-premise pour pricing. The 187ml three-pack at $19.99 retail translates to roughly $6.66 per mini-bottle at cost — giving operators room to price a single-serve pour in the $12–$14 range without opening a full bottle. That math works particularly well for hotels, event venues, and poolside or rooftop programs where portion control and waste reduction are operational priorities.
For buyers tracking Italian sparkling wine trends and single-serve packaging shifts, this launch fits a broader pattern of Prosecco DOC producers pushing into convenience formats as beverage alcohol brands compete for occasion-based purchasing. Operators who have not yet built a single-serve sparkling tier into fall menus may find the format gap increasingly visible as consumers accustomed to canned and mini-bottle formats from retail expect the same flexibility on-premise. See also our coverage on format-driven beverage programming for hospitality.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
