Brand Launch
BobaVida Launches ORBA RTD Into Retail With Creator Engine Ready
ORBA by BobaVida brings popping pearls into a resealable 12 oz pouch, targeting retail and foodservice buyers with dome…
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Brand Launch
Hidden Valley Ranch Goes Black for Halloween at Walmart
Hidden Valley Ranch's first-ever seasonal product launch — a black-colored, glow-in-the-dark ranch dressing exclusive t…
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Brand Launch
BeyondCPG Track 7 Names Five Emerging Food & Bev Brands
BeyondCPG's Track 7 cohort — spanning functional beverages, nutrition, and wellness — enters a 12-week Manhattan progra…
Brand Launch
Bakeful Lands Fall SKUs at Target, Amazon, and H-E-B
Bakeful is rolling out Maple Mini Donuts, Pumpkin Spice Mini Muffins, and Apple Cider Mini Muffins across major retail …
Brand Launch
FINN Partners Taps RDN to Lead Food & Nutrition Strategy
FINN Partners has created a dedicated food and nutrition strategy role, bringing in registered dietitian Janet Helm to …
Brand Launch
Ello Launches First Brand Campaign Across CTV and Social
Ello, the drinkware and food storage brand under Leapfrog Brands, is running its first unified campaign across CTV, dig…
Brand Launch
OLIPOP Rides Nugget Ice Trend Into Home Appliance Collab
OLIPOP's tie-up with Whirlpool connects the brand's better-for-you positioning to the nugget ice craze that foodservice…
Brand Launch
Athletic Brewing x Graza Drop Olive Oil NA Collab
Athletic Brewing Company and Graza's limited-release 'Cold Off The Press' pils shows how cross-category ingredient coll…
Brand Launch
Sidral Mundet Zero Enters Zero-Sugar Soda Portfolio
Sidral Mundet extends its 124-year-old apple soda brand into the zero-sugar segment, launching in both 12-ounce glass a…
Brand Launch
Sangría Señorial Launches Zero-Sugar SKU for Retail
Sangría Señorial is extending its non-alcoholic sangría soda line with a zero-calorie, zero-sugar SKU, backed by a 400-…
Brand Launch
SkinnyDipped Enters Wafer Category at Walmart and Target
SkinnyDipped's new Dark Chocolate Peanut Butter Wafers hit Walmart and Target at $6.59, marking the brand's push into a…
Brand Launch
CJ CheilJedang Brings Premium K-Spirits Brand Jari to U.S. Restaurants
CJ CheilJedang's jari brand enters the U.S. on-premise market through Michelin-starred Korean restaurants in New York, …