Ten years ago, when Val Griffith and Breezy Griffith, the mother-daughter duo behind SkinnyDipped, began experimenting in their Seattle kitchen to create a snack that was both wholesome and delicious, it was never just about launching a product. It was about building something meaningful and spending quality time together. What followed was a return to what mattered most: food, connection, and creativity.

SkinnyDipped emerged not from a formal business plan but from a genuine craving they wanted to bring to life and share with others. “We didn't come from a traditional CPG background by any means, but we figured it out,” Breezy explains. “The best part is that we enjoy each other; we laugh a lot, even during stressful moments. The hardest part is separating business from personal.”

As they navigated their new work relationship with communication and trust, they enlisted family and friends to be the taste-testers, which still holds true a decade later. “From day one, quality was non-negotiable,” Val says. “If it didn't taste exceptional, it didn't make the cut. That philosophy has guided every decision we've made.” With Breezy adding, “We wanted to build the product and brand we wish existed. We saw a gap in the market when we couldn't find a satisfying sweet snack in the grocery store that wasn't filled with sugar or junk. We set out to create exactly that and build a brand around it that was bright, bold, modern and ultimately, very 'us.'”

Their first product was the thinly dipped almonds which is now joined by 20 additional SKUS like Dark Chocolate Peanut Butter Cups and Dark Chocolate Coconut Almond Bites. “Execution came from doing, not overthinking,” Breezy shares. “We learned on the fly figuring out manufacturing, packaging, and distribution step by step.”

Though Breezy admits the beginning wasn't perfect, especially when national retailers like Target came calling early on forcing the company to scale at an accelerated pace, they never wavered from their commitment to real ingredients, less sugar and each other. “We've learned to trust each other's strengths, so whoever is closest to the decision typically takes the lead,” Val explains.

Their dynamic is fluid but grounded, with each bringing a distinct perspective and, as Breezy jokes, a shared ability to be persuasive when it matters. One thing they will always agree on is their unwavering commitment to quality. “We've turned down opportunities that didn't align with our standards,” she notes. “It's tempting to cut corners when you scale, but we've always believed that trust with the consumer is everything. Once you lose that, you lose the brand.”

SkinnyDipped can now be found in over 30,000 stores nationwide including Walmart, Costco and its newest retailer Starbucks as well as on Amazon. Looking ahead to the next 10 years, their focus remains consistent. “There's been a huge shift toward transparency and better-for-you options,” Breezy says. “The bar is higher now, which we think is a good thing. We're expanding in ways that stay true to our roots but go beyond the candy and nut aisle.”

As Val concludes, “We stay relentlessly focused on quality, innovation, and purpose. Those three pillars keep us grounded and differentiated.”