Stop & Shop is launching a buy-one-get-one-free promotion on grass-fed steak to capitalize on Father's Day grilling season, the grocer announced. The retailer will simultaneously introduce a new line of 1855® Black Angus Beef, positioning premium beef offerings ahead of the July 4th holiday. The dual promotions underscore supermarkets' focus on expanding meat departments and driving traffic during peak summer entertaining occasions. Grass-fed beef carries higher margins than conventional cuts, and premium angus lines allow grocers to compete with specialty butchers and online meat retailers. Stop & Shop's move reflects broader retail competition in the protein category, where grocers are investing in quality signaling and seasonal promotions to defend market share against e-commerce players and alternative protein entrants.