The tinned fish market is getting an upgrade from King Oscar with the launch of Premium Smoked Mussels in Extra Virgin Olive Oil, available in three flavors

Key Product Facts

  • Available now, King Oscar is proud to introduce Premium Smoked Mussels in Extra Virgin Olive Oil, in three crave-worthy flavors:
    • Mussels in Extra Virgin Olive Oil
    • Mussels in Extra Virgin Olive Oil with Lemon
    • Mussels in Extra Virgin Olive Oil with Chili
  • King Oscar Mussels are naturally wood-smoked and hand-packed to preserve authentic flavor. They are also an excellent source of protein and iron and feature omega-3 fatty acids
  • King Oscar Mussels are Aquaculture Stewardship Council (ASC) Certified

Inside the rollout

Why it matters

For industry operators, this is another data point in the structural change reshaping the growth sector. Watch for follow-on moves from competitors and reactions from key channel partners in the coming quarters.

The tinned fish market is getting an upgrade from King Oscar with the launch of Premium Smoked Mussels in Extra Virgin Olive Oil, available in three flavors

Key Product Facts

  • Available now, King Oscar is proud to introduce Premium Smoked Mussels in Extra Virgin Olive Oil, in three crave-worthy flavors:
    • Mussels in Extra Virgin Olive Oil
    • Mussels in Extra Virgin Olive Oil with Lemon
    • Mussels in Extra Virgin Olive Oil with Chili
  • King Oscar Mussels are naturally wood-smoked and hand-packed to preserve authentic flavor. They are also an excellent source of protein and iron and feature omega-3 fatty acids
  • King Oscar Mussels are Aquaculture Stewardship Council (ASC) Certified

For more industry intelligence built for operators, explore Food & Beverage Magazine's coverage and our latest industry analysis. Have a take on this story? Drop a comment below — we want to hear how it's playing out in your operation.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.