• Alaska Airlines and Hawaiian Airlines' new beverage lineup rolling out this summer enhances the onboard experience across both brands, with elevated offerings in every cabin, including a world-class international business class wine program.
  • Alaska is expanding its partnership with Stumptown Coffee, bringing Stumptown Cold Brew to the skies for the first time on select flights.
  • Hawaiian is launching its Tide & Vine wine program in the Main Cabin in support of ocean restoration efforts through a partnership with Mālama Maunalua.

Inside the rollout

Why it matters

For industry operators, this is another data point in the structural change reshaping the growth sector. Watch for follow-on moves from competitors and reactions from key channel partners in the coming quarters.

  • Alaska Airlines and Hawaiian Airlines' new beverage lineup rolling out this summer enhances the onboard experience across both brands, with elevated offerings in every cabin, including a world-class international business class wine program.
  • Alaska is expanding its partnership with Stumptown Coffee, bringing Stumptown Cold Brew to the skies for the first time on select flights.
  • Hawaiian is launching its Tide & Vine wine program in the Main Cabin in support of ocean restoration efforts through a partnership with Mālama Maunalua.

For more industry intelligence built for operators, explore Food & Beverage Magazine's coverage and our latest industry analysis. Have a take on this story? Drop a comment below — we want to hear how it's playing out in your operation.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.