The beloved summer candy brand is challenging fans to rethink summer fun for a chance to win the ultimate backyard upgrade
ERLANGER, Ky., June 16, 2026 /PRNewswire/ -- Airheads is inviting its fans to dream bigger this summer with the launch of its "Imagine the ImPOOLsible" Sweepstakes, a new campaign challenging people to create and share their most imaginative dream pool concepts for a chance to win $50,000.
From fast-flying loop-de-loop slides and candy-colored lazy rivers to flavor-inspired backyard escapes, the campaign embraces Airheads-inspired summer poolside culture and encourages fans to let their imaginations run wild and bring their ideas to life in fun and creative ways. Participants use AI image tools as creative partners to help visualize their dream pool concepts before sharing them online with hashtag #ImpoolsibleSweepstakes for a chance to win.
Inside the rollout
Why it matters
For industry operators, this is another data point in the structural change reshaping the growth sector. Watch for follow-on moves from competitors and reactions from key channel partners in the coming quarters.
The beloved summer candy brand is challenging fans to rethink summer fun for a chance to win the ultimate backyard upgrade
ERLANGER, Ky., June 16, 2026 /PRNewswire/ -- Airheads is inviting its fans to dream bigger this summer with the launch of its "Imagine the ImPOOLsible" Sweepstakes, a new campaign challenging people to create and share their most imaginative dream pool concepts for a chance to win $50,000.
From fast-flying loop-de-loop slides and candy-colored lazy rivers to flavor-inspired backyard escapes, the campaign embraces Airheads-inspired summer poolside culture and encourages fans to let their imaginations run wild and bring their ideas to life in fun and creative ways. Participants use AI image tools as creative partners to help visualize their dream pool concepts before sharing them online with hashtag #ImpoolsibleSweepstakes for a chance to win.
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Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.