Brand Launch Department
OREO CAKESTERS Takes Sampling Nationwide With ASMR Pop-Up Tour
A branded Airstream, free sampling, and sensory activations signal how legacy CPG brands are using experiential road to…
All 411 stories
Brand Launch Department
Peet's Coffee Taps Influencer Contest to Own the 3PM Daypart
The campaign pairs a summer menu push with a music-curator contest — a low-cost influencer play that targets afternoon …
Brand Launch Department
Little Debbie Bets on Mocha to Recapture Snack Aisle Momentum
The mocha move tracks a broader consumer shift toward coffee-forward snacks. Buyers and category managers should read t…
Operator Intelligence
Elijah Craig Targets Mindful-Drinking Shift With Clean Cocktails Line
Bourbon brands chasing the wellness-adjacent consumer are rewriting their serve strategy. Elijah Craig's move gives ope…
Brand Launch Department
Avaline Launches Summer Campaign with Proper Hotels Tie-Up
The organic wine brand is using a limited-edition SKU as a campaign anchor, a playbook more beverage operators should s…
Brand Launch Department
TUMS Ties Brand Launch to World Cup With Food Truck Activation
CPG brands are borrowing experiential playbooks from hospitality. Operators and food truck vendors should note how TUMS…
Operator Intelligence
Cure Hydration Lands 1,227 Target Doors in National Push
A plant-based ORS brand clearing Target's national bar is a distribution benchmark worth watching for any emerging beve…
Operator Intelligence
P2 Science Hires CFO to Scale Green-Chemistry Ingredient Commercialization
For buyers and formulators tracking bio-based ingredient supply chains, a finance-focused hire at this stage typically …
Operator Intelligence
Ever.Ag Brings Agentic AI to Livestock and Animal Protein Ops
The dairy rollout was the proof of concept. Livestock is the scale play — and it signals where ag-side AI procurement i…
Operator Intelligence
Rich Products Brings Natural-Color Icing and Next-Gen Beverages to IDDBA 2026
The Buffalo-based supplier's trade-show push signals where retail bakery ingredient demand is heading — and which opera…
Operator Intelligence
E Tech Group Flags IT/OT Gaps Blocking AI in Food Manufacturing
For F&B operators running production facilities, the bottleneck isn't the AI model — it's the plant-floor infrastructur…
Brand Launch Department
Slice Soda Adds Pineapple SKU Into Albertsons Nationwide
Suja Life's retail soda bet expands shelf presence just as functional-better-for-you carbonates accelerate in grocery. …