The Raley's Companies has gone live with an in-store retail media network powered by Grocery TV, deploying across 208 locations spanning California, Nevada, and Arizona. The rollout covers six banners — Raley's, Bel Air, Nob Hill, Bashas', Food City, and AJ's Fine Foods — placing point-of-purchase screens directly in the path of shoppers at the moment buying decisions are made. For CPG brands and hospitality-adjacent food suppliers already running digital campaigns, this is a meaningful new inventory channel in a geography that skews high-income and health-conscious.
Grocery TV now claims reach across 6,700 stores, which puts it firmly in the conversation alongside Kroger Precision Marketing and Instacart Ads when buyers are allocating retail media budgets. The distinction here is the in-store layer: while much retail media spend still flows through sponsored search and digital circulars, the Raley's activation is explicitly built around physical activation — screens at shelf and checkout, synced to the promotional calendar. For operators and suppliers managing programmatic and contextual spend, that in-store inventory is increasingly being bundled with off-site digital to close the attribution loop.
The strategic signal is a full-funnel one. Raley's framing of this launch — as part of an "evolving full-funnel retail media strategy" — indicates the company is positioning its network to capture national CPG budgets that have historically flowed to the big-box and pure-play grocery giants. Regional grocers that can demonstrate verified foot-traffic data, clean audience segmentation, and measurable lift are winning a growing share of those dollars. Brands and retail media vendors evaluating placement strategy should treat this as a signal that mid-tier regional networks are maturing faster than most media plans account for.
For food and beverage brands in distribution across the Southwest, the practical question is whether your trade marketing budget has a line for in-store digital activation at Raley's-family banners. If it doesn't, your competitors' likely will before the next promotional cycle. Grocery TV's multi-banner footprint also means a single insertion order can reach meaningfully different shopper demographics — AJ's Fine Foods skews premium while Food City skews value-oriented — giving media planners audience flexibility without managing multiple vendor relationships.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
