Brooklyn-based Gourmia is placing its largest countertop oven to date — the 43-liter, 12-slice Digital Countertop Oven Air Fryer (GTF7890) — exclusively at Costco stores and Costco.com, priced at $159.99. The move locks one of America's fastest-growing kitchen electrics brands into a high-volume, membership-driven retail channel at a moment when countertop cooking appliances continue to compete directly with full-size ranges in smaller kitchens, vacation rentals, and multi-family housing.
For foodservice-adjacent operators — ghost kitchen developers, short-term rental outfitters, corporate break-room managers, and hospitality procurement teams sourcing supplemental cooking equipment — the specifications here are worth noting. A 43-liter cavity fits a 15-inch pizza, a 20-pound turkey, or a 15" x 13" baking pan across five rack positions. That capacity brackets the unit firmly in small-commercial-adjacent territory, even if the price point and Costco channel position it squarely as a consumer product.
What's New in This Unit
Two features distinguish this launch from Gourmia's previous oven lineup. The first is a top-mounted Easy-Reach Control Panel that repositions the digital touch display above the cooking cavity — a practical ergonomic change that addresses a common complaint in countertop oven design, where front-panel controls sit at or below counter height. The second is CookFlow™, a proprietary on-screen progress-bar system that tracks preheating and active cooking in real time. For operators evaluating appliances for staff-run prep environments, visual cook-state feedback reduces the need for constant manual checking and can improve throughput consistency.
The unit also ships with 13 one-touch cooking functions — air fry, bake, roast, slow cook, dehydrate, and popcorn among them — plus a temperature probe that triggers an automatic shutoff at target doneness, and a Dual Cook mode that sequences two cooking functions or temperatures without manual intervention. Heating is handled by quartz elements paired with Gourmia's patented FryForce 360™ air-circulation technology.
Retail Channel Signal
The Costco exclusive matters beyond the product spec sheet. Costco placement is a volume signal: the retailer's membership model concentrates purchasing power among higher-income households and small-business buyers, and its warehouse format favors large-format, higher-average-ticket SKUs. For CPG kitchen appliance brands, a Costco exclusive launch often precedes broader retail distribution and serves as a proof-of-concept for price-to-volume ratios.
For hospitality procurement and operator-intelligence purposes, this launch is worth tracking through the lens of countertop appliance trends shaping hotel and short-term rental kitchens. The sustained growth of air fryer category sales has increasingly drawn the attention of extended-stay hotel brands, furnished apartment operators, and corporate housing suppliers who are revisiting standard-issue kitchen packages. A 43-liter unit at under $160 represents a compelling cost-per-function ratio relative to commercial countertop convection options that run several multiples of that price.
Operators sourcing equipment for brand launch or retail-readiness programs in the specialty food and kitchen space should also watch Gourmia's channel strategy: landing a flagship SKU exclusively in a membership warehouse before broader distribution is a playbook increasingly common among mid-market appliance brands seeking to establish volume credibility with big-box buyers.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
