Two seasoned operators have joined GMA Consulting as Senior Advisors, adding decades of on-the-floor hospitality and F&B experience to the firm's roster at a moment when integrated resort clients are demanding more than strategy slides — they want advisors who have run the actual business.
David Robins brings 33 years as Executive Vice President, Corporate Chef, and Managing Partner at Wolfgang Puck Fine Dining Group, where he oversaw more than 1,500 employees and $400 million in annual revenue across Spago, CUT, and Wolfgang Puck Bar & Grill locations in Las Vegas, Beverly Hills, New York, London, and Singapore. He led more than 30 domestic and international restaurant openings and held luxury brand partnerships with Four Seasons, MGM Resorts, The Ritz-Carlton, Caesars Entertainment, and The Venetian. He founded Robins Hospitality in 2025, a full-service consultancy focused on concept development, operational turnarounds, culinary innovation, and leadership coaching. His honors include a James Beard Award nomination and Las Vegas Chef of the Year recognition from Zagat, Forbes, and Bon Appétit.
The Marketing-Operations Pair
Alisa Mirabal rounds out the hire with more than 20 years in casino marketing, CRM, and digital transformation. As Vice President of Advanced Products and Global CXS Products at Aristocrat Technologies, she managed a $25 million development budget and directed product roadmaps across 40 legacy lines in the U.S., Asia, and Australia. Her operational track record includes serving as VP and Assistant General Manager at Red Rock Casino Resort — overseeing 2,600 employees and $450 million in annualized revenue — and VP of Marketing, Sales & Entertainment at Hard Rock Hotel & Casino Lake Tahoe, where she delivered a $10 million EBITDA improvement in 18 months. Her background in sports-tech SaaS, supporting 17 major league clients across the NFL, NBA, NHL, and MLS, gives her an unusually cross-vertical view of loyalty and fan engagement architecture.
What This Signals for Operators
For hospitality and foodservice operators evaluating outside consultants, this hire pattern is worth tracking. Integrated resort groups and tribal gaming clients are no longer satisfied with advisory firms staffed exclusively by strategy generalists. The RFP conversations now center on demonstrable P&L ownership, multi-unit culinary and beverage program execution, and proven CRM modernization — competencies that sit closer to the operator-intelligence and brand-launch disciplines than to traditional management consulting.
GMA's client base — spanning the majority of public gaming companies, 85 Native American tribes, and commercial banks — means Robins and Mirabal will be advising on F&B concept mix, guest-experience investment, loyalty stack architecture, and operational turnaround situations at properties where food and beverage revenue is increasingly a margin driver, not merely an amenity. As hotel and resort F&B programs compete with freestanding restaurant groups for culinary talent and guest attention, having an advisor who has physically opened 30-plus locations across luxury brand partnerships is a meaningful differentiator in procurement and vendor selection conversations.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
