Andavi Acquires Infilect to Wire AI Vision Into Beverage Sales

The Deal

Andavi Solutions, a sales execution platform built for beverage and consumer goods companies, has acquired Infilect, an AI visual-intelligence firm headquartered in Bengaluru, India, with U.S. operations. The combined platform pairs Andavi's existing salesforce automation tools with Infilect's image recognition and agentic AI engine — the kind of stack that lets a field rep photograph a retail shelf and receive prioritized next actions before leaving the aisle.

For beverage operators and CPG suppliers evaluating their field-sales technology, this move is worth attention. Manual store-audit workflows — clipboards, static spreadsheets, delayed reporting — remain a persistent drag on execution quality across on-premise and off-premise channels alike. The Infilect technology addresses that gap by processing photos and videos from retail shelves, displays, menus, and backbars to surface SKU-level data: facings, pricing, out-of-stocks, share of shelf, and competitive activity. The two companies have already deployed combined solutions with beverage alcohol customers, meaning this is not vaporware — it is in production.

Why It Matters for Operators

The foodservice and beverage distribution industry has been slow to adopt computer-vision tools at the field level, largely because standalone image-recognition platforms require integration work that most mid-market distributors and suppliers cannot staff. Embedding that capability inside a broader sales execution platform — route planning, trade promotion, pricing compliance — reduces the friction considerably. Field reps do not log into a separate tool; they work inside the system they already use.

Agentic AI is the more forward-looking piece. Rather than generating a report for a manager to review later, an agentic system acts on data autonomously within defined parameters: flagging an out-of-stock to a distributor rep, escalating a pricing discrepancy, or queuing a reorder recommendation. Nina Vellayan, CEO of Andavi Solutions, framed the acquisition as an intelligence upgrade: the goal is turning market visibility into action, not just observation. For beverage alcohol suppliers managing hundreds of SKUs across fragmented retail and on-premise accounts, that distinction matters operationally.

What to Watch

Infilect will maintain its existing product line, team, and customer commitments as integration continues — a standard acqui-hire-adjacent structure that preserves near-term service continuity. The more important signal for the broader market is directional: AI procurement conversations in beverage and CPG are shifting from "can we automate data entry" toward "can we close the loop between insight and field action in near real time."

Operators and distributors evaluating AI tools for sales and procurement should start asking vendors specifically about agentic capabilities — not just dashboards and reporting, but systems that can initiate a next step without human queuing. Separately, suppliers preparing for retail and distributor buyer meetings should consider whether their own shelf-execution data is granular enough to satisfy the kind of compliance visibility these platforms now enable. Buyers increasingly expect documentation.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.