Brand Launch
Kewpie Americas Takes Brand Sampling on a 7-Week SoCal Tour
Kewpie Americas is running a food-truck-anchored sampling circuit through Southern California, ending at iHeartRadio Ji…
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Brand Launch
Old Fitzgerald x Jonathan Adler Target On-Premise Gifting
Old Fitzgerald Bourbon's $425 designer backgammon set with Jonathan Adler signals how heritage spirits brands are turni…
Brand Launch
Buldak Turns Guinness TikTok Record Into Brand Media Play
Buldak released an original bilingual pop song and music video after 335 fan videos broke a TikTok world record in one …
Brand Launch
Bib & Tucker Taps ReserveBar for Holiday Collector Bundle
Bib & Tucker's Hasbro collab converts six years of limited-edition bottle toppers into game tokens, using ReserveBar as…
Brand Launch
Little Spoon Brings DTC Depth to H-E-B, Wegmans, Harris Teeter
Little Spoon's regional grocery push—backed by eight years of first-party DTC data—offers a replicable blueprint for CP…
Brand Launch
sweetFrog Ties LTO Strategy to Warner Bros. Film Launch
sweetFrog is activating a Warner Bros. Pictures Animation tie-in across 250+ locations, pairing a limited-time frozen y…
Brand Launch
Coffee Bean & Tea Leaf Activates 63rd Anniversary Brand Campaign
The Coffee Bean & Tea Leaf is deploying a three-phase anniversary campaign across social, in-store, and creator channel…
Brand Launch
JiMMYBAR! Brings Creatine to the Trail Mix Category
JiMMYBAR! Functional Protein debuts five SKUs of creatine-infused trail mix exclusively online, extending its functiona…
Brand Launch
Cheribundi Enters Sam's Club With Recovery Pouch 12-Pack
Cheribundi's Recovery Pouch 12-pack launches at more than 300 Sam's Club locations, signaling a broader push by functio…
Brand Launch
Silver Oak Bets on Analog Gifting With Luxury Game Collab
Silver Oak Cellars and Throwing Doubles are releasing 100 handmade Cabernet-red leather backgammon sets bundled with a …
Brand Launch
Jordan's Skinny Mixes Rides Dirty Soda Trend Into Retail
Jordan's Skinny Mixes extends its Soda Syrup Collection to five SKUs, giving mass and grocery buyers a turnkey better-f…
Brand Launch
Fireball Launches BookTok Collab to Drive Torch'd Vanilla Sales
Fireball's Torch'd Vanilla launch pairs a romantasy collectible book with 50mL shooters, targeting BookTok-driven consu…